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The European market for electrotechnical goods

Date of publication: June 15, 1993

Catalogue: Seminar 1993: Maximising Retail Sales In Recession

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Authors: Leon Beusenberg, Hans Bouman

Abstract:

After opening of the borders of the Western European Community in 1993 still many differences remain. Where many companies look at Europe as a whole, business -especially retail business- stays a local operation. How can the several retail and industrial partners use market research data to learn about differences between the several countries (areas) to operate effectively? Especially in the markets for electro- technical goods where business shows signs of stagnation.

Leon Beusenberg

Author

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Hans Bouman

Author

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Beusenberg and Bouman (1993a, June 15). The European market for electrotechnical goods. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/realities-of-the-european-single-car-market