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Research papers

Market research as a decision aid for an image campaign, as demonstrated by the information campaign of Esso A.G.

In 1974 an ad campaign was developed by ESSO A.G. and the McCann Agency in Hamburg with the basic aim of overcoming the decline in confidence between the oil company ESSO and the consumers resulting from the energy crisis. This was to be achieved by...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Author: Karl-Friedrich Holm
Company: ESSO
June 15, 1977
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Citation

Holm, K. (1977a, June 15). Market research as a decision aid for an image campaign, as demonstrated by the information campaign of Esso A.G.. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/market-research-as-a-decision-aid-for-an-image-campaign-as-demonstrated-by-the-information-campaign-of-esso-a-g-


Research papers

Market research as a decision aid for an image campaign, as demonstrated by the information campaign of Esso A.G. (German)

In 1974 an ad campaign was developed by ESSO A.G. and the McCann Agency in Hamburg with the basic aim of overcoming the decline in confidence between the oil company ESSO and the consumers resulting from the energy crisis. This was to be achieved by...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Author: Karl-Friedrich Holm
Company: ESSO
June 15, 1977
×

Citation

Holm, K. (1977a, June 15). Market research as a decision aid for an image campaign, as demonstrated by the information campaign of Esso A.G. (German). ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/market-research-as-a-decision-aid-for-an-image-campaign-as-demonstrated-by-the-information-campaign-of-esso-a-g-german-


Research reports

Consumer research into fuel payments: Appendices and tables

This report describes the results of a national survey of consumer attitudes to fuel payments and responses to the idea of token-operated meters. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1977
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Citation

, C. (1977a, June 01). Consumer research into fuel payments: Appendices and tables. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/consumer-research-into-fuel-payments-appendices-and-tables


Research reports

Research report on a census survey of filling stations prepared for Barnaby & Tard Ltd

For reasons of economy and efficiency Shell plan to streamline the network of petrol stations in the British Isles over the next ten years, reducing the number of sites by up to 50%.This operation has been successfully carried out in Germanywith...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1977
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Citation

, C. (1977a, May 01). Research report on a census survey of filling stations prepared for Barnaby & Tard Ltd. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/research-report-on-a-census-survey-of-filling-stations-prepared-for-barnaby-tard-ltd


Research reports

Consumer research into fuel payments

This report describes the results of a national survey ofconsumer attitudes to fuel payments and responses to the idea of token-operated meters. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1977
×

Citation

, C. (1977a, May 01). Consumer research into fuel payments. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/consumer-research-into-fuel-payments


Research reports

Qualitative research into Vidor batteries

In order to supply dry-cell batteries that are as closeas possible to those that consumers ideally want, andin order to tell them about batteries in the mostmeaningful way, it is necessary as a first stage toexplore consumers' beliefs and attitudes...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1977
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Citation

, C. (1977a, March 01). Qualitative research into Vidor batteries. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-vidor-batteries


Research reports

Consumer research on token-operated meters

A full research program, involving a national consumersurvey and field trials of token-operated meters are being undertaken. This document refers to the firststage of consumer research which was designed to provide a preliminary view of current...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1976
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Citation

, C. (1976a, October 01). Consumer research on token-operated meters . ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/consumer-research-on-token-operated-meters-


Research papers

Energy saving in private households

This paper describes the research programme carried out on the U.K. domestic energy conservation programme from summer 1974 up to 1976. On the basis of ad hoc attitude surveys, depth research, re-interviews, consumer panels and surveys of the retail...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: Nicholas Phillips, Elizabeth H. Nelson
Company: KANTAR TNS Malaysia
September 1, 1976
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Citation

Phillips and Nelson (1976a, September 01). Energy saving in private households . ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/energy-saving-in-private-households-


Research reports

Qualitative research for BP with oil fired central heating consumers

The purpose of the research study was to investigatethe noticeable decline in recorded satisfaction by BPcustomers for the service provided by BP and its authorizeddistributors of central heating fuel. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1976
×

Citation

, C. (1976a, February 01). Qualitative research for BP with oil fired central heating consumers. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/qualitative-research-for-bp-with-oil-fired-central-heating-consumers