Abstract:
For reasons of economy and efficiency Shell plan to streamline the network of petrol stations in the British Isles over the next ten years, reducing the number of sites by up to 50%. This operation has been successfully carried out in Germany with Shell maintaining their original and planned volume of business. The basic objective was to identify the flow of business at certain sites which would assist- together with other marketing information available to Shell - in indicating where the logical sites should be.
Research Papers
Valorisation of individual data from 75000 mediametrie
Catalogue: Radio Research Symposium 1995
Authors: Phillipe Tassi, Odile Le Moal
Company: Mediametrie
July 1, 1995
Case Studies
The role of the personal computer in data collection, data analysis, and data presentation
Catalogue: Seminar 1984: Are Interviewers Obsolete?
Author: Bernadette D. McBrien
 
June 15, 1984
Research Papers
Diaries for digital delivery
Catalogue: ESOMAR/ARF WAM Conference 2005: Radio
Authors: Tim Farmer, John Stockley
Company: Ipsos MRBI
June 21, 2005
