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Research papers

AUDE

This paper discusses about AUDE (Analyse Unifiee des DonneEs), a new marketing tool, launched in FRANCE last fall 1992 and which has jointly been developped by SECODIP and MEDIAMETRIE. The two main topics addressed by AUDE are on the one hand TV...

Catalogue: ESOMAR/EMAC/AFM Symposium 1993: Information Based Decision Making In Marketing
Author: Alain Quaghebeur
Company: KANTAR TNS Malaysia
June 15, 1993
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Citation

Quaghebeur, A. (1993a, June 15). AUDE. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/aude


Research papers

Consumer expectations in an emerging market

The historic changes in Central Europe have opened up new worlds and opportunities for its peoples. The paper's objective is to prove that it is possible to conduct research with both sensitivity and insight in an emerging economy - research which...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Authors: Piotr Kwiatkowski, Michel Olszewski
Company: KANTAR TNS Malaysia
September 1, 1992
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Citation

Kwiatkowski and Olszewski (1992a, September 01). Consumer expectations in an emerging market. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/consumer-expectations-in-an-emerging-market


Research papers

The expectations and values of consumers of dairy products

This study was carried out by the interprofessional committee for dairy products CIDIL (Comite Interprofessionnel des Industries Laitieres) in order to define the set of values underlying the attraction to various dairy products, in particular for...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Author: Eric Stemmelen
Company: KANTAR TNS Malaysia
September 1, 1992
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Citation

Stemmelen, E. (1992a, September 01). The expectations and values of consumers of dairy products. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-expectations-and-values-of-consumers-of-dairy-products


Research papers

Teletypes’

SOFRES carried out a typology of French TV viewers called "TELETYPES", based on the audience data from the SOFRES-NIELSEN people-meter panel. Not surprisingly, this typology underscores the importance of the overall TV viewing time when segmenting...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Author: Emmanuel Fraisse
Company: KANTAR TNS Malaysia
June 15, 1992
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Citation

Fraisse, E. (1992a, June 15). Teletypes’. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/teletypes-


Research papers

Planning effective press campaigns

The state of understanding of the effects of print advertising is not as clearly developed as that for TV. This reflects the much more complicated nature of press exposure and the difficulties which that in turn presents for looking at advertising...

Catalogue: Seminar 1991: Publishing For An Optimal Product
Author: Gordon Pincott
Company: KANTAR TNS Malaysia
June 15, 1991
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Citation

Pincott, G. (1991a, June 15). Planning effective press campaigns. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/planning-effective-press-campaigns


Research papers

Adapting consumer choice modelling for the pharmaceutical industry

The authors discuss the development of a flexible Attitude -to - Behaviour model, originally developed to explore viable product developments in the communications market. The model has been applied to pharmaceutical marketing research, using patient...

Catalogue: EphMRA/ESOMAR Seminar 1991: 1993 And Beyond
Authors: Eric Willson, Kevin Mahoney
Company: KANTAR TNS Malaysia
June 15, 1991
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Citation

Willson and Mahoney (1991a, June 15). Adapting consumer choice modelling for the pharmaceutical industry. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/adapting-consumer-choice-modelling-for-the-pharmaceutical-industry


Research papers

The use of non-verbal techniques in multi-country research

As respondents often have difficulty communicating the strength of their feelings, verbal altitudinal response can be a poor predictor of consumer behaviour. However, when physiological data is added to measure the intensity of TRUE feelings an...

Catalogue: Seminar 1991: Fine Fragrances And Fragrances In Consumer Products
Authors: Liz Dewson, Hervé Gremont
Company: KANTAR TNS Malaysia
June 15, 1991
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Citation

Dewson and Gremont (1991a, June 15). The use of non-verbal techniques in multi-country research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-use-of-non-verbal-techniques-in-multi-country-research


Research papers

Age, social status and size of community= Three main variables in French holiday patterns

Following other European countries, France has now its own system monitoring the tourism behaviours of the french market. The paper will explain why and how we in SOFRES launched this French Travel Monitor in April 1990. Emphasis will be put on some...

Catalogue: Seminar 1991: Travel And Tourism Transition
Authors: Dominique Saint-Paul, François Brousseau
Company: KANTAR TNS Malaysia
June 15, 1991
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Citation

Saint-Paul and Brousseau (1991a, June 15). Age, social status and size of community= Three main variables in French holiday patterns. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/age-social-status-and-size-of-community-three-main-variables-in-french-holiday-patterns


Research papers

The social psychological basis of individualisation in consumer lifestyles and demand

Individualism in Western countries has come about through psychological and socio-cultural factors: human needs for a separate, distinctive identity in comparison with others. This requires secure attachments and core group affiliations, on top of...

Catalogue: Seminar 1991: The Growing Individualisation Of Consumer Lifestyles And Demand
Author: Alan Branthwaite
Company: KANTAR TNS Malaysia
June 15, 1991
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Citation

Branthwaite, A. (1991a, June 15). The social psychological basis of individualisation in consumer lifestyles and demand. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-social-psychological-basis-of-individualisation-in-consumer-lifestyles-and-demand