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Research papers

Marketing financial services to the 'unbanked'

More than one in three adults in the United Kingdom, and a majority of working class men and women still have no current/cheque bank account, and while legislation is planned to enable the National Giro and Trustee Savings Banks to increase their...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Mervyn Flack
Company: Harris Interactive (Europe)
August 1, 1975
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Citation

Flack, M. (1975a, August 01). Marketing financial services to the 'unbanked'. ANA - ESOMAR. Retrieved March 28, 2023, from


https://ana.esomar.org/documents/marketing-financial-services-to-the-unbanked-


Research papers

Measuring knowledge and attitudes in the field of national savings

The National Savings Committee organises three forms of National Savings on behalf of the Government. A large scale motivation research enquiry was commissioned by the Committee with the primary purpose of providing advertising guidance. This paper...

Catalogue: ESOMAR Congress 1968
Author: Jean Morton-Williams
June 15, 1968
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Citation

Morton-Williams, J. (1968a, June 15). Measuring knowledge and attitudes in the field of national savings. ANA - ESOMAR. Retrieved March 28, 2023, from


https://ana.esomar.org/documents/measuring-knowledge-and-attitudes-in-the-field-of-national-savings


Research papers

Bank roles in developing relationships with business customers

This paper discusses a large research project conducted to investigate factors impacting on the relationship between banks and their business clients in Australia. A survey was conducted during February - March 1999 with 276 executives and financial...

Catalogue: Financial Markets In Turbulent Times 1999: Guidance From Marketing Research
Author: Nexhmi Rexha
September 1, 1999
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Citation

Rexha, N. (1999a, September 01). Bank roles in developing relationships with business customers . ANA - ESOMAR. Retrieved March 28, 2023, from


https://ana.esomar.org/documents/bank-roles-in-developing-relationships-with-business-customers-


Research papers

Life style applications to bank customers

After scientific institutions, publicity media and mass products advertisers, banks are wondering now about the usefulness of life style in their everyday activities. As to Crédit Agricole, its marketing research was devoted to the development of...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally
Authors: Anne Pugnet, Jean-Claude Coutin
June 15, 1982
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Citation

Pugnet and Coutin (1982a, June 15). Life style applications to bank customers. ANA - ESOMAR. Retrieved March 28, 2023, from


https://ana.esomar.org/documents/life-style-applications-to-bank-customers


Research papers

More quality control: The key to success in the eighties

The claim that better quality control is one of the instruments a bank needs to achieve sustained success in its operations calls for proof or, at least, some convincing explanations. This quality control instrument was so successful! that we...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally
Author: Peter R. Berger
June 15, 1982
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Citation

Berger, P. R. (1982a, June 15). More quality control: The key to success in the eighties. ANA - ESOMAR. Retrieved March 28, 2023, from


https://ana.esomar.org/documents/more-quality-control-the-key-to-success-in-the-eighties


Research papers

The importance of socio-cultural change in the definition of a corporate image for financial institutions (French)

Socio-cultural change- is having a very powerful impact on European societies today, in 1981-1982. Comparison of the nine European observatories (carried out by the RISC network in 1981) shows that out of the 30-40 socio-cultural trends, 22 are...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally
Author: Jacques Paitra
June 15, 1982
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Citation

Paitra, J. (1982a, June 15). The importance of socio-cultural change in the definition of a corporate image for financial institutions (French). ANA - ESOMAR. Retrieved March 28, 2023, from


https://ana.esomar.org/documents/the-importance-of-socio-cultural-change-in-the-definition-of-a-corporate-image-for-financial-institutions-french-


Research papers

Study of attitudes and motivation of staff, particularly those who come into direct contact with customers

As in any large company, whether it be a financial institution or a firm in another sector altogether, a number of questions and therefore sometimes subjective, preconceived ideas exist regarding the efficiency of the sales network. The sales force...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally
Author: Geneviève van Kesteren
June 15, 1982
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Citation

van Kesteren, G. (1982a, June 15). Study of attitudes and motivation of staff, particularly those who come into direct contact with customers. ANA - ESOMAR. Retrieved March 28, 2023, from


https://ana.esomar.org/documents/study-of-attitudes-and-motivation-of-staff-particularly-those-who-come-into-direct-contact-with-customers


Research papers

UX research in a developing country

Research complex banking themes within a financially impaired culture. Can UX research help both business and users to achieve understanding and build a relationship? We wanted to provide an easy to use, simple and intuitive digital channel to low...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Camila Borja, Luciano Lauri Pires
November 11, 2018
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Citation

Borja and Lauri Pires (2018a, November 11). UX research in a developing country . ANA - ESOMAR. Retrieved March 28, 2023, from


https://ana.esomar.org/documents/ux-research-in-a-developing-country--9495


Research papers

The possibilities of utilizing large samples in the financial field

For almost five years the Infratest financial research has been conducting continuous inquiries based on large numbers of cases. The financial market data service is based on 20.000 eases, a sample which is conducted in 10 subordinate samples,...

Catalogue: Seminar 1975: The Use Of Market Research In The Financial Fields
Authors: J. Buchner, T. Achelis
Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH
February 1, 1975
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Citation

Buchner and Achelis (1975a, February 01). The possibilities of utilizing large samples in the financial field. ANA - ESOMAR. Retrieved March 28, 2023, from


https://ana.esomar.org/documents/the-possibilities-of-utilizing-large-samples-in-the-financial-field