Abstract:
Based on an in-depth analysis of what life means to Brazilians, we changed the life insurance industry: instead of compensating death, we created a new equation value to reward those who want to live more and live better. Itaú Unibanco (the country's largest private bank) and BOX1824 (a reference for behavioural and innovation trend studies) designed together a daring and innovative project: based on board research, studies and cultural analysis carried out with beta consumers, they began to redesign the insurance business model in Brazil.
This could also be of interest:
Videos
The future of life insurance
Catalogue: Congress 2017: Visionary
Authors: Claudia Furniel, Gabriel Milanez, Luiza Baffa, Maisa Gennari
 
November 27, 2017
Research Papers
Getting close to the customer in the life insurance industry
Catalogue: Seminar 1985: Assessing And Improving The Quality Of Financial Services
Author: Emanuel Kalafatelis
 
February 1, 1985
Research Reports
Insurance for women
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
September 1, 1979
![The documents and videos are available for ESOMAR members only!](/static/img/ana_document_bg.png)