Abstract:
In this case study, Robert Adams (Vice President Global Human Insights, Visa Inc.) will describe the foundations for transformation the high-tech way, identifying key best practices that can be leveraged by other organizations. Elizabeth P. Morgan (co-founder at Market Logic Software), will share the technological underpinnings for the strategy and an outlook for the quarters ahead. We will see how change management can be flipped on its head with the interplay of behaviour, governance, and technology, to create lasting structural benefits for the research organization and the business at large.
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Videos
Global insights transformation the high-tech way
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Catalogue: ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research
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