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Research papers

Study for non-durables consumer goods (English and French)

Purchase periodicity is a problem of simple mathematic, but the remembrance kept by the buyer is a psychological problem in the sense of "uncertain knowledge and fragmentary of human mind facilitating our affinity with other men.

Catalogue: ESOMAR Congress 1956: Advertising Research
Author: Pierre Lacoste
June 15, 1956
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Citation

Lacoste, P. (1956a, June 15). Study for non-durables consumer goods (English and French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/study-for-non-durables-consumer-goods-english-and-french-


Research papers

Consumers economic expectations and intentions as revealed by sample surveys

Surveys into consumers' expectations and intentions can deal with two aspects of buying behaviour and expectations: a) particular, and b) general. I would like to discuss first: the particular. This division is not a strict one, but the sense in...

Catalogue: ESOMAR Congress 1956: Advertising Research
Author: Henry Durant
June 15, 1956
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Citation

Durant, H. (1956a, June 15). Consumers economic expectations and intentions as revealed by sample surveys. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/consumers-economic-expectations-and-intentions-as-revealed-by-sample-surveys