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Consumers economic expectations and intentions as revealed by sample surveys

Date of publication: June 15, 1956

Catalogue: ESOMAR Congress 1956: Advertising Research

Author: Henry Durant

Abstract:

Surveys into consumers' expectations and intentions can deal with two aspects of buying behaviour and expectations: a) particular, and b) general. I would like to discuss first: the particular. This division is not a strict one, but the sense in which the terms are being used will become clear in the course of the paper.

Henry Durant

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Citation

Durant, H. (1956a, June 15). Consumers economic expectations and intentions as revealed by sample surveys. ANA - ESOMAR. Retrieved February 11, 2025, from


https://ana.esomar.org/documents/defining-and-tracking-consumer-expectations