Resources Library by ANA

Projecting the television audience in the digital future

This paper describes the results of a telephone survey of adults regarding their awareness of digital television and preferences for services that digital television could provide in the United States. The survey results provide guidance for...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends

Author: Janice J. Jones

June 15, 1998

Metering television in the digital age

This paper provides an overview of the impact on measuring television audiences due to the market’s transition to digital television (DTV) in the United States. The Federal Communications Commission (FCC) has mandated that the transition will...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends

Authors: Barry Cook, Edgar Aust

Company: Nielsen

June 15, 1998

The myth of king super Midas

The United States trails most of the advertising world in the use of optimizers, the author believes, because of the complexity of its TV market with literally hundreds of suppliers and rapidly changing costs. But it is this very complexity that...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends

Author: Erwin Ephron

June 15, 1998

What customers want

With the major trends in the automotive industry pointing towards increased consumer power, the ability of manufacturers to satisfy customers is, more than ever, a pre-requisite for success. As manufacturers struggle to differentiate their products...

Catalogue: Seminar 1996: Building Brand Identity In The Auto Industry

Author: David Sargent

Company: JD Power

June 15, 1996

Retailer response to environmental and competitive changes in the United States

The continued growth of the superstore and super chains has created chaos in the U.S. retailing markets. It has particularly taken its toll on the more traditional retail chains and at the same time created severe problems for manufacturers...

Catalogue: Seminar 1995: Facing Up To The Challenges In Retailing

Authors: David J. Rachman, Cesar M. Malolcs

June 15, 1995

American public television in the 500 channel environment: A discussion of current research

Everyday, it seems, we hear new prognostications about what the information super highway, the 500 channel environment and interactive digital compressed optical fiber portend for the future of broadcasting. American Public Television went through a...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Authors: David J. Leroy, Barbara I. Gordon, Patricia A. Harris

May 1, 1994

Reversing trends: Children and consumption

Everyone is aware that the lives of American children in the last decade of the Twentieth Century differ in many ways from those of previous generations, particularly the lives of the famous "Baby Boom" generation. Baby Boomers grew up in the social...

Catalogue: Seminar 1992: Children And Young People- Are They The New Consumers?

Author: Albert J. Yesk

June 15, 1992

Home shopping in the United States

Shopping in the past 150 years has moved from the town square to main street to the mall and, now, to television and computers. Unlike earlier forms of shopping at home (catalogs, direct mail)j today the process is interactive and almost...

Catalogue: Seminar 1989: Adding Value To Retail Offerings

Author: Helen Katz

June 15, 1989

The U.S. test marketing scene and a new test marketing methodology for capturing all panelist purchases

The U.S. test marketing scene has been going through revolutionary changes since 1980 with the advent of electronic technology with high powered minicomputers. It is now possible to collect supermarket laser scanner sales data, TV viewing patterns,...

Catalogue: Seminar 1988: New Methodologies In Test Marketing

Author: Lynn Y.S. Lin

Company: Burke, Inc.

June 15, 1988