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Projecting the television audience in the digital future

Date of publication: June 15, 1998

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends

Author: Janice J. Jones

Abstract:

This paper describes the results of a telephone survey of adults regarding their awareness of digital television and preferences for services that digital television could provide in the United States. The survey results provide guidance for broadcasters in terms of consumer plans for adoption, features that may influence consumer adoption, and program types that may drive consumer enthusiasm. The analysis examines demographic preferences and suggests implications for public broadcasting.

Janice J. Jones

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May 1, 1994

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Clancey, M. (1994a, May 01). The television audience examined. ANA - ESOMAR. Retrieved February 23, 2026, from


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Author: Charles C. Dawson

 

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The audience for digital interactive television

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

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May 1, 1994

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Mcdonald, S. C. (1994a, May 01). The audience for digital interactive television. ANA - ESOMAR. Retrieved February 23, 2026, from


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Citation

Jones, J. J. (1998a, June 15). Projecting the television audience in the digital future. ANA - ESOMAR. Retrieved February 23, 2026, from


https://ana.esomar.org/documents/the-audience-for-digital-interactive-television