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Projecting the television audience in the digital future

Date of publication: June 15, 1998

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends

Author: Janice J. Jones

Abstract:

This paper describes the results of a telephone survey of adults regarding their awareness of digital television and preferences for services that digital television could provide in the United States. The survey results provide guidance for broadcasters in terms of consumer plans for adoption, features that may influence consumer adoption, and program types that may drive consumer enthusiasm. The analysis examines demographic preferences and suggests implications for public broadcasting.

Janice J. Jones

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The television audience examined

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Author: Maura Clancey

 

May 1, 1994

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Clancey, M. (1994a, May 01). The television audience examined. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/the-television-audience-examined


Research Papers

The audience for digital interactive television

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Author: Scott C. Mcdonald

 

May 1, 1994

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Mcdonald, S. C. (1994a, May 01). The audience for digital interactive television. ANA - ESOMAR. Retrieved April 26, 2024, from


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Television audience research in Europe

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession

Author: Charles C. Dawson

 

June 15, 1984

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Dawson , C. C. (1984a, June 15). Television audience research in Europe. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/television-audience-research-in-europe


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Citation

Jones, J. J. (1998a, June 15). Projecting the television audience in the digital future. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/television-audience-research-in-europe