Abstract:
The continued growth of the superstore and super chains has created chaos in the U.S. retailing markets. It has particularly taken its toll on the more traditional retail chains and at the same time created severe problems for manufacturers attempting to position themselves for the next several years. For example, a paper products manufacturer, who in the past has dealt primarily with major supermarket chains, has found two new channels of distribution upsetting his five-year plan. The first is the continued growth of the Warehouse Clubs (Sam's and Price/Costco) which sell millions of bulk packed facial and bathroom tissues, as well as paper towelling. These relatively new outlets are in direct competition with the firm's regular- supermarket customers and bring on a need for price cutting.
Research Papers
International strategy of U.S. retails and the role of market research
Catalogue: Seminar 1997: The Changing Retail Scene
Authors: David J. Rachman, Swee L. Chia
 
June 15, 1997
Magazines
Marketing and research today (May 1996)
Catalogue: Marketing and Research Today
Author: ESOMAR B.V.
 
May 1, 1996
Research Papers
Regional adaptation of multinationals
Catalogue: Congress 2008: Frontiers
Authors: Serge Lafrance, Yanik Deschênes, Terence Flynn
Company: Leger
June 15, 2008
