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Research papers

Marketing in the realm of purchasing

The aim of purchase marketing research is the acquisition of comprehensive knowledge of the purchase markets. It is the inspectable prerequisite to bringing into play purchasing strategy and tactics. The problem of purchase marketing research...

Catalogue: The European Marketing Research Review 1969
Author: Jurgen H. Lietz
August 1, 1969
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Citation

Lietz, J. H. (1969a, August 01). Marketing in the realm of purchasing. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/marketing-in-the-realm-of-purchasing


Research papers

Market research

There is a large number of excellent publications - books, articles, etc. - on the principles, purpose and practice of market research. But few of them give much consideration to the question of how to decide how much market research, in terms of...

Catalogue: The European Marketing Research Review 1967
Author: A. S. Windett
August 1, 1967
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Citation

Windett, A. S. (1967a, August 01). Market research . ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/market-research-