Resources Library by ANA

Analytical CRM

This paper describes a new approach for analyzing customer behavior from data collected in customer relationship management systems. The very short response times of the new approach allows one to browse interactively through the variables describing...

Catalogue: ESOMAR Congress 2001: Marketing Transformation

Authors: Reimar Hofmann, Michael Haft, Joachim Herbert, Gerda Jung

September 23, 2001

Gaining insight into characteristic of online audiences with a new approach

Online businesses possess high volumes of web traffic and transaction data. Often valuable data regarding visitor opinions and attitudes towards the service and the website itself are also available by means of online surveys. Additionally,...

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001

Authors: Waldek Jaronski, Josee Bloemer, Koen Vanhoof, Geert Wets

June 1, 2001

Methodological contributions to the strategic management of localities

Based on a non-deterministic model – which implies prolonged processes, incorporates multiple unconventional actors and values progressive strategy building through non-linear trajectories – this paper describes transverse approaches and...

Catalogue: Latin America 2001

Authors: Fernando Moiguer, Jorge Karol, Marita Soto, Wendy Méndez Casariego, Paula Magariños

Company: Compañia de Negocios Moiguer

May 1, 2001

Methodological contributions to the strategic management of localities (Spanish)

Based on a non-deterministic model – which implies prolonged processes, incorporates multiple unconventional actors and values progressive strategy building through non-linear trajectories – this paper describes transverse approaches and...

Catalogue: Latin America 2001

Authors: Fernando Moiguer, Jorge Karol, Marita Soto, Wendy Méndez Casariego, Paula Magariños

Company: Compañia de Negocios Moiguer

May 1, 2001

Understanding the prescribing decision

Traditionally, in trying to understand the determinants of the prescribing decision, pharmaceutical market researchers have focused almost exclusively on the attributes of their drugs as the drivers of the product choice. But we know that physicians...

Catalogue: ESOMAR Global Healthcare 2001: Changes In Competitive Dynamics

Author: David A. Luery

Company: KANTAR TNS Malaysia

April 1, 2001

Genius loci

The paper describes the future of ethnic marketing and the implications for marketing and strategies that can be adopted in ethnically diverse markets. It explores the impact that the conciliation between local and global will generate changes to the...

Catalogue: Ethnic Marketing 2000

Author: Francesco Morace

Company: Future Concept Lab s.r.l.

July 1, 2000

Not all JICs (Joint Industry Committees) are created equal

This paper starts with a brief review of the various industry models around the world for organizing television and radio ratings research. The authors discuss the advantages and disadvantages of each approach. Then, using Canada as the context, and...

Catalogue: Seminar 1998: Towards Total Communications Strategies

Authors: Owen Charlebois, James D. Peacock

October 20, 1998

Segmenting the Indian market on life style

This chapter describes how in a heterogeneous market, such as India, a single socio-economic classification system is not sufficient to discriminate across various product categories. It demonstrates a new basis of segmenting households on life style...

Catalogue: ESOMAR Handbook Of Market And Opinion Research

Authors: Alok Shanker, Anand Singh

September 1, 1998

Combining economic and image analysis for breakthrough brand management

The writers have developed a new approach that draws together these two sets of dimensions. Based on advanced econometric methods, it presents a simultaneous analysis of both economic and image measures. This methodology permits managers to draw...

Catalogue: New Monograph Series Vol.5: Brand Choice Modelling

Authors: Eric Almquist, Ian H. Turvill, Kenneth J. Roberts

June 15, 1998