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Research papers

Recent experiences in Belgian marketing education

The following papers describe two experiences in the field of marketing education. Both programs were initiated by the Center for Productivity and Research from the University of Ghent. The first paper comments the program in which public officers...

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers
Authors: Jacques De Rijcke, R. Duyck
June 1, 1976

Research papers

Car owner's attitude change

In this paper we discuss some of the results and implications of an experimental study of changes in car owners' attitudes to their cars. In particular, we are interested in how their attitudes develop from the time the car is first purchased through...

Catalogue: Seminar 1977: Ways And New Ways Of Data Collection
Author: Douglas J. Johnson
November 1, 1977

Research papers

The role of marketing research in formulation of development and marketing strategies for a spa resort in Ireland

The aim of this paper is to examine the role of marketing research in the formulation of marketing plans for Lisdoonvarna. The objectives of the study and the approach adopted are initially discussed. The results of the research and the implications...

Catalogue: Seminar 1977: Travel And Tourism
Author: Macolm Connolly
June 15, 1977

Research papers

Usefulness and future of syndicated/standard services in the business-to-business research field

The paper shows that the development of market research in some segments of business-to-business can be drastically influenced by the development and production of syndicated/standard products. The authors show some definite indications about this...

Catalogue: Seminar 1988: Business To Business Research
Authors: Jean Oddou, Dominique Vanmarsenille
June 15, 1988

Research papers

Presentation and practical use of indicators to measure efficiency and the quality of service

The presentation is given in two main parts -first of all the methodology used to develop indicators of the quality of the service followed by two live cases which used this method firstly at KODAK-PATHE and secondly at the Ile-de-France...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Authors: Jacqueline Carof, R. Gliksman, Ph. Perrot
June 15, 1983

Research papers

Comments on achieving successful advertising control (German)

This paper deals with the problem why the contribution to knowledge gained through researches not sufficiently transferred into practical results. Given a contribution it will only be possible to apply it generally to practical problems if it is...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Author: Erich Weihs
June 15, 1983

Research papers

Development in farm panel research in Europe

FARMSTAT International represents a group of companies operating a continuous farm panel audit of the use of seeds, fertilisers and agrochemicals. In 1984 surveys were already established in U.K., Germany, Holland, Denmark and Sweden and in 1985 more...

Catalogue: Seminar 1985: Agricultural Marketing Research in Europe
Author: Tony M. Houghton
June 15, 1985

Research papers

Breaking the spell of Sisyphus

The work of a market researcher can be a truly Sisyphean task: you conduct your project, craft your insights, present them to marketers, only to be confronted with similar research question months later. You're back to the bottom of the hill. That is...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Anna Demianova, Susanne Stahl
Company: Point-Blank International GmbH
November 16, 2016

Research papers

Artificial Intelligence algorithms

This paper will illustrate how AI algorithms on big data sources (social media, search, e-commerce, Internet of Things, Mobile data) can be developed and applied for transforming consumer insights and marketing programs. This transformation will be...

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Author: Sunando Das
Company: KANTAR TNS Malaysia
November 18, 2016