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Finding a place in the moving market of information supplies

Date of publication: February 22, 2004

Catalogue: Global Healthcare 2004

Authors: Frank Bracq, Van Terradot

Abstract:

The paper presents a case study on a survey conducted online among 1,017 French GPs. The authors explain how this survey helped the client define its strategy to conquer its market by gaining a better knowledge of its core target, its real competitors and the strengths and weaknesses of its product compared to the competition.

Frank Bracq

Author

This is a long description of some author details.

Van Terradot

Author

This is a long description of some author details.

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Bracq and Terradot (2004a, February 22). Finding a place in the moving market of information supplies. ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/qualitative-media-research-in-the-market-place