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Research papers

Development of a self-completion media questionnaire for magazines

The present report describes a new system of questioning for self-completion media questionnaires in which all instructions were expressed in terms of symbols. The questionnaire as it has been drawn up was considered easy to understand by the persons...

Catalogue: Seminar 1980: Media Measurement And Media Choice
Author: Dieter Müller-Veeh
June 15, 1980
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Citation

Müller-Veeh, D. (1980a, June 15). Development of a self-completion media questionnaire for magazines. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/development-of-a-self-completion-media-questionnaire-for-magazines


Research papers

Designing questions for children

The paper considers important aspects of designing questions for children. It commences with a discussion of the constraints and limitations of conducting questionnaire-based research with children, covering such items as the difficulty of recording...

Catalogue: Seminar 1980: Children And Young People
Author: Paul A. Mayes
June 15, 1980
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Citation

Mayes, P. A. (1980a, June 15). Designing questions for children. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/designing-questions-for-children


Research papers

The quantum package

QUANTUM is a sophisticated package designed to maximise the benefits of computer technology for the Survey Practitioner. It is used extensively in Europe and USA for both ad-hoc surveys and larger more complex studies in the commercial and public...

Catalogue: Seminar 1980: Information Systems In Action
Author: Mark Katz
June 15, 1980
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Citation

Katz, M. (1980a, June 15). The quantum package. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-quantum-package


Research papers

Measurement of average issue readership

The JICMARS survey - launched in 1978 - is a continuous survey amongst UK General Medical Practitioners jointly financed by publishers, advertising agents and the pharmaceutical industry. The objective is to provide media planning data concerning...

Catalogue: Seminar 1980: Media Measurement And Media Choice
Authors: R. J. Worrall, Tony Twyman
June 15, 1980
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Citation

Worrall and Twyman (1980a, June 15). Measurement of average issue readership. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/measurement-of-average-issue-readership


Research papers

Methodical test to probe the usefulness of surveys bases on self administered and phone interviews to analyse the competition between local banks

This contribution describes a methodological test conducted by the Institut fur Demoskopie Allensbach in conjunction with Produkt+Markt, Gesellschaft fUr Marktforschung und Markefing-Planung mbH & Co. and commissioned by the Association of German...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Authors: Herbert Geiger, Edgar Erben
June 15, 1979
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Citation

Geiger and Erben (1979a, June 15). Methodical test to probe the usefulness of surveys bases on self administered and phone interviews to analyse the competition between local banks. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/methodical-test-to-probe-the-usefulness-of-surveys-bases-on-self-administered-and-phone-interviews-to-analyse-the-competition-between-local-banks


Research papers

Methodical test to probe the usefulness of surveys bases on self administered and phone interviews to analyse the competition between local banks (German)

This contribution describes a methodological test conducted by the Institut fur Demoskopie Allensbach in conjunction with Produkt+Markt, Gesellschaft fUr Marktforschung und Markefing-Planung mbH & Co. and commissioned by the Association of German...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Authors: Edgar Erben, Herbert Geiger
June 15, 1979
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Citation

Erben and Geiger (1979a, June 15). Methodical test to probe the usefulness of surveys bases on self administered and phone interviews to analyse the competition between local banks (German). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/methodical-test-to-probe-the-usefulness-of-surveys-bases-on-self-administered-and-phone-interviews-to-analyse-the-competition-between-local-banks-german-


Research papers

Efficiency in sample design

The purpose of this paper is to discuss within the current context of non-probability sampling, the derivation of criteria for determining efficient survey design, and within that, the effects of sampling error and bias in relation to other sources...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Author: Bill Blyth
September 1, 1978
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Citation

Blyth, B. (1978a, September 01). Efficiency in sample design. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/efficiency-in-sample-design


Research papers

Are telephone interviews a useful alternative in image research?

Sceptical opinions have been voiced about the use of telephone interviews, in spite of its advantages. In particular in countries with a low degree of telephone penetration the lower representativity of the sample and consequently, poorer survey...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Author: Tjarko H. Veldman
September 1, 1978
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Citation

Veldman, T. H. (1978a, September 01). Are telephone interviews a useful alternative in image research?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/are-telephone-interviews-a-useful-alternative-in-image-research-


Research papers

A method for processing Kelly Grids

The classic approach to the construction of a questionnaire containing products perception items involves three phases: - a qualitative phase; - a data reduction phase; - the definitive questionnaire is then drawn up.This paper describes a method...

Catalogue: Paper 1978: Analysis of Data
Authors: Joseph Lion, Jacques Braun
February 1, 1978
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Citation

Lion and Braun (1978a, February 01). A method for processing Kelly Grids. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-method-for-processing-kelly-grids