Development of a self-completion media questionnaire for magazines

Date of publication: June 15, 1980

Abstract:

The present report describes a new system of questioning for self-completion media questionnaires in which all instructions were expressed in terms of symbols. The questionnaire as it has been drawn up was considered easy to understand by the persons with whom it was tried out. The failure rate was very low in the first written test. The questionnaire has got a comparatively strong inviting character.

Dieter Müller-Veeh

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