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Development of a self-completion media questionnaire for magazines

Date of publication: June 15, 1980

Catalogue: Seminar 1980: Media Measurement And Media Choice

Author: Dieter Müller-Veeh

Abstract:

The present report describes a new system of questioning for self-completion media questionnaires in which all instructions were expressed in terms of symbols. The questionnaire as it has been drawn up was considered easy to understand by the persons with whom it was tried out. The failure rate was very low in the first written test. The questionnaire has got a comparatively strong inviting character.

Dieter Müller-Veeh

Author

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Citation

Müller-Veeh, D. (1980a, June 15). Development of a self-completion media questionnaire for magazines. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/development-of-a-self-completion-media-questionnaire-for-magazines