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Development of a self-completion media questionnaire for magazines

Date of publication: June 15, 1980

Catalogue: Seminar 1980: Media Measurement And Media Choice

Author: Dieter Müller-Veeh

Abstract:

The present report describes a new system of questioning for self-completion media questionnaires in which all instructions were expressed in terms of symbols. The questionnaire as it has been drawn up was considered easy to understand by the persons with whom it was tried out. The failure rate was very low in the first written test. The questionnaire has got a comparatively strong inviting character.

Dieter Müller-Veeh

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Research Papers

Self-completion questionnaires (Part II)

Catalogue: The European Marketing Research Review 1971

Author: John Nolan

 

June 15, 1971

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Citation

Nolan, J. (1971a, June 15). Self-completion questionnaires (Part II). ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/self-completion-questionnaires-part-ii-


Research Reports

Report on Grecian 2000 self-completion questionnaire

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

June 3, 1974

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Citation

, C. (1974a, June 03). Report on Grecian 2000 self-completion questionnaire. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/report-on-grecian-2000-self-completion-questionnaire


Research Papers

Self-completion questionnaires (Part I)

Catalogue: The European Marketing Research Review 1971

Author: John Nolan

 

June 15, 1971

×

Citation

Nolan, J. (1971a, June 15). Self-completion questionnaires (Part I). ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/self-completion-questionnaires-part-i-


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Citation

Müller-Veeh, D. (1980a, June 15). Development of a self-completion media questionnaire for magazines. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/self-completion-questionnaires-part-i-