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Efficiency in sample design

Date of publication: September 1, 1978

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research

Author: Bill Blyth

Abstract:

The purpose of this paper is to discuss within the current context of non-probability sampling, the derivation of criteria for determining efficient survey design, and within that, the effects of sampling error and bias in relation to other sources of bias and error.

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