Back

Efficiency in sample design

Date of publication: September 1, 1978

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research

Author: Bill Blyth

Abstract:

The purpose of this paper is to discuss within the current context of non-probability sampling, the derivation of criteria for determining efficient survey design, and within that, the effects of sampling error and bias in relation to other sources of bias and error.

Bill Blyth

Author

This is a long description of some author details.

Research Papers

Random VS quota sampling methods

Catalogue: ESOMAR Teach-In Seminar 1995: All You Ever Wanted To Know About Sampling, Statistics And Questionnaires

Author: Paul Harris

 

February 14, 1995

×

Citation

Harris, P. (1995a, February 14). Random VS quota sampling methods. ANA - ESOMAR. Retrieved February 06, 2023, from


https://ana.esomar.org/documents/random-vs-quota-sampling-methods


Research Papers

Sampling

Catalogue: Consumer Market Research Handbook

Author: Martin Alan Collins

 

August 1, 1986

×

Citation

Collins, M. A. (1986a, August 01). Sampling. ANA - ESOMAR. Retrieved February 06, 2023, from


https://ana.esomar.org/documents/sampling-2879


Research Papers

The variability of audience measurement data and how to live with it

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996

Authors: Tony Twyman, Steve Wilcox

 

June 15, 1996

×

Citation

Twyman and Wilcox (1996a, June 15). The variability of audience measurement data and how to live with it. ANA - ESOMAR. Retrieved February 06, 2023, from


https://ana.esomar.org/documents/the-variability-of-audience-measurement-data-and-how-to-live-with-it


  • PDF
  • This could also be of interest
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Blyth, B. (1978a, September 01). Efficiency in sample design. ANA - ESOMAR. Retrieved February 06, 2023, from


https://ana.esomar.org/documents/the-variability-of-audience-measurement-data-and-how-to-live-with-it