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Research reports

Research report on Aquafresh advertising development

Plans have been made to relaunch Aquafresh toothpaste with advertising designed to re-position the brand asan 'effective modern toothpaste'. In pursuit of this objective, a new creative strategy has been developed which uses the product form to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1977
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Citation

, C. (1977a, March 01). Research report on Aquafresh advertising development. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/research-report-on-aquafresh-advertising-development


Research papers

Should we trust the oracle?

In the work discussed in this paper, a Delphi forecast that had been made in 1969 was examined in detail. Contributors to this study were re-contacted and asked to review their predictions in the light of their experience in the intervening years...

Catalogue: Seminar 1977: Foresight Or Hindsight?
Author: David J. Kreling
March 1, 1977
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Citation

Kreling, D. J. (1977a, March 01). Should we trust the oracle?. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/should-we-trust-the-oracle-


Research papers

The dangerous quest for certainty in market forecasting

This paper shows how a large pharmaceutical firm developed a series of market forecasts in probabilistic terms, explicitly incorporating the principal uncertainties affecting the future sales of new pharmaceutical products. Such probabilistic...

Catalogue: Seminar 1977: Foresight Or Hindsight?
Authors: Michael M. Menke, Jacques P. Pezier
March 1, 1977
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Citation

Menke and Pezier (1977a, March 01). The dangerous quest for certainty in market forecasting. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/the-dangerous-quest-for-certainty-in-market-forecasting


Research papers

Patient influence on prescribing

This paper sets out to examine whether a better understanding of the problems and actual behaviour of patients could be used to improve the pharmaceutical industry's communications with the doctor. The results of recent group discussions carried out...

Catalogue: Seminar 1977: Foresight Or Hindsight?
Authors: P. Hohenberg, I. Burgess
March 1, 1977
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Citation

Hohenberg and Burgess (1977a, March 01). Patient influence on prescribing . ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/patient-influence-on-prescribing-


Research papers

Developments in preventive veterinary medicine

Preventive veterinary medicine and prophylactic programmes particularly when applied to industrialised animal production operations (meat, eggs and milk) are more efficient in an economic sense than curative veterinary medicine and therapeutic...

Catalogue: Seminar 1976: The Future Of The Animal Health Care Market
Author: James Zander
November 24, 1976
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Citation

Zander, J. (1976a, November 24). Developments in preventive veterinary medicine. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/developments-in-preventive-veterinary-medicine


Research papers

Measuring animal health markets

For several years now Agridata has supplied in a continuing form (the Animal Health Index) data collected at farm level on the market for non ethical Animal Health products. During this time the nature of the service and the requirements of clients...

Catalogue: Seminar 1976: The Future Of The Animal Health Care Market
Author: John Poulson
November 24, 1976
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Citation

Poulson, J. (1976a, November 24). Measuring animal health markets . ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/measuring-animal-health-markets-


Research papers

New product registration and introduction

It is not intended in this paper to review all the requirements for registration or licensing of medicines, because they are well documented elsewhere and laid down in directives by government agencies, in different countries. Equally, the purpose is...

Catalogue: Seminar 1976: The Future Of The Animal Health Care Market
Author: Peter D.G. Bowen
November 24, 1976
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Citation

Bowen, P. D. (1976a, November 24). New product registration and introduction. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/new-product-registration-and-introduction


Research papers

Veterinary legislation and new products

For a very long time the introduction of veterinary pharmaceutical specialities has not posed great problems for the manufacturers at least not in the European market. Nevertheless many amongst them have devoted themselves to detailed preliminary...

Catalogue: Seminar 1976: The Future Of The Animal Health Care Market
Author: J. P. Willemart
November 24, 1976
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Citation

Willemart, J. P. (1976a, November 24). Veterinary legislation and new products . ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/veterinary-legislation-and-new-products-


Research papers

Report of group II

It is very obvious that there is no Animal Health Care industry awareness in the European Committee in Brussels. With future legislation in mind, there will be a strong pressure on the industry to go only for the bigger markets and to withdraw minor...

Catalogue: Seminar 1976: The Future Of The Animal Health Care Market
Author: T. van Dijk
November 24, 1976
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Citation

van Dijk, T. (1976a, November 24). Report of group II. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/report-of-group-ii