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Research report on Aquafresh advertising development

Date of publication: March 1, 1977

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

Plans have been made to relaunch Aquafresh toothpaste with advertising designed to re-position the brand as an 'effective modern toothpaste'. In pursuit of this objective, a new creative strategy has been developed which uses the product form to support a dental health benefit.

CRAM/Peter Cooper Archive

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Aquafresh advertising 'tough world'

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

July 1, 1977

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Citation

, C. (1977a, July 01). Aquafresh advertising 'tough world'. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/aquafresh-advertising-tough-world-


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Aquafresh pack development research

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

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Citation

, C. (1977a, January 01). Aquafresh pack development research . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/aquafresh-pack-development-research-


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Aquafresh qualitative advertising research

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

August 1, 1977

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Citation

, C. (1977a, August 01). Aquafresh qualitative advertising research . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/aquafresh-qualitative-advertising-research-


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Citation

, C. (1977a, March 01). Research report on Aquafresh advertising development. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/aquafresh-qualitative-advertising-research-