Research report on Aquafresh advertising development

Date of publication: March 1, 1977


Plans have been made to relaunch Aquafresh toothpaste with advertising designed to re-position the brand as an 'effective modern toothpaste'. In pursuit of this objective, a new creative strategy has been developed which uses the product form to support a dental health benefit.

CRAM/Peter Cooper Archive


This is a long description of some author details.

This could also be of interest:

Research Reports

Research Reports

Research Reports

  • PDF