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Videos
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Citation

Hoffmann, Rzepka and Pinter (2012a, June 15). From the global stage to the CEE Reality. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/from-the-global-stage-to-the-cee-reality


Videos

Why customers are loyal

The subject of this presentation is to discuss methodological assumptions concerning customer satisfaction studies. The presenters, practitioners in this field, present their conclusions regarding the efficiency of measurement methods, data analysis...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!
Authors: Katarzyna Polok, Dobromir Cias
Company: KANTAR TNS Malaysia
June 15, 2012
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Citation

Polok and Cias (2012a, June 15). Why customers are loyal. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/why-customers-are-loyal-7841


Videos

Fishbowl

The central eastern European region is embracing the new innovations with two different speeds: on the one hand the region we are adopting the new technologies. On the other hand, there is still a need for traditional methods.This session aims to...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!
Author: Annelies Verhaeghe
Company: InSites Consulting
June 15, 2012
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Citation

Verhaeghe, A. (2012a, June 15). Fishbowl. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/fishbowl


Videos

A fresh round of drinks

The ongoing global recession makes it exceedingly difficult for brands to remain distinct and popular, especially in a market as competitive as the Eastern European beer market. This presentation demonstrates the merits of using the natural human...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!
Authors: Yvan Goupil, Jonathan Gable
June 15, 2012
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Citation

Goupil and Gable (2012a, June 15). A fresh round of drinks. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/a-fresh-round-of-drinks-7822


Videos

Multi-platform Internet measurement- The indispensable ignition

The vital ignition for the development of the advertising and research industry in the CEE region is multi-platform communication and its measurement. Internet slowly becomes a traditional medium, but it gets a new meaning considering its complexity....

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!
Author: Marta Klepka
June 15, 2012
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Citation

Klepka, M. (2012a, June 15). Multi-platform Internet measurement- The indispensable ignition . ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/multi-platform-internet-measurement--the-indispensable-ignition-


Videos

Ceremony: The 65th annual Congress Awards

Presentation of the congress awards for the categories: - Best case history;- Best methodological paper; - Best paper overall.

Catalogue: Congress 2012: Accelerating Excellence
Authors: Dieter Korczak, Finn Raben
June 15, 2012
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Citation

Korczak and Raben (2012a, June 15). Ceremony: The 65th annual Congress Awards . ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/the-65th-annual-congress-awards-


Videos

Global research transition

This presentation illustrates emerging research methodologies and introduces a multi layered approach. SC Johnson required an innovative approach to understand consumers’ decision- making journey within the air care category. A quantitative...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!
Authors: Corrine Sandler, Jenna Alexandre
June 15, 2012
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Citation

Sandler and Alexandre (2012a, June 15). Global research transition. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/global-research-transition-7831


Videos

Next Please: Online game for bank tellers

Using the example of a research project for the CSOB, a leading Czech bank, this presentation demonstrates how a research assignment can be turned into a highly useful, multi-purpose tool benefiting both the client and the bank's customer. Results...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!
Author: Jan Lajka
June 15, 2012
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Citation

Lajka, J. (2012a, June 15). Next Please: Online game for bank tellers. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/next-please-online-game-for-bank-tellers


Videos

From terabytes to archetypes

This presentation shows how in-depth motivational qualitative research helped identify the underlying hopes and fears of consumers in relation to internet security. By looking deeply into B2B and B2C customers’ motivations and inhibitions within...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!
Authors: Simon Patterson, Alexander Erofeev
Company: QRi Consulting Ltd.
June 15, 2012
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Citation

Patterson and Erofeev (2012a, June 15). From terabytes to archetypes. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/from-terabytes-to-archetypes-7829