Resources Library by ANA

Can Social Listening Obsolete All Other Research Methodologies?

This report showcases how Haleon (formerly GSK Consumer Healthcare), in an effort to stay ahead of the game on deep human understanding, has harnessed the exponential growth of data coming from social media and e-commerce with Semantiweb, a company...

Catalogue: Congress 2023

Authors: Nicolas Pochart, Pierre Antoine Dubosc

September 29, 2023

Sustainability: Doomed if you do, doomed if you don't

When you have the Thunbergs of the world to the Trumps, and many in between, how do you find a common ground for sustainability to win?

Catalogue: Asia Pacific 2020 - Insights Festival

Authors: Jayanth Narasimha, Maitreyee Patki, Martyn Uren

Companies: Brandscapes Worldwide, Twitter

November 2, 2020

Can AI bring better insight than humans?

Engaging drama have conflicts. Now many industries are in progress of such a drama to see how AI change the world, feeling some fears if AI steal jobs from us, human. Let's see the progress in MR if "Job to find insight" can be done by AI or not.

Catalogue: Asia Pacific 2020 - Insights Festival

Authors: Toshimitsu Sekii, Yohei Takeshita

Companies: Twitter, Kantar

November 2, 2020

Insights 24/7

How can we know in real-time what consumers want?It is necessary to stop resisting change, to go with new contexts and forms of communication by transforming research methodologies into a 24/7 look.

Catalogue: Latin America 2020 - Insights Festival

Authors: Damián Suárez, Sebastián Silva

Companies: Givaudan, Mega Research

October 19, 2020

From social listening to e-seeing

The following presentation shows how L'Oréal Spain evolved from a classic social listening practice, based on text interpretation, to image-based analytics by developing AI existing algorithms with machine-learning techniques. Discovering how fast...

Catalogue: Fusion 2019

Authors: Alberto Rodríguez Romo, Estefanía Yaguez Lorenzo

Company: L'Oréal

November 10, 2019

From social listening to e-seeing

The following report shows how L'Oréal Spain evolved from a classic social listening practice, based on text interpretation, to image-based analytics by developing AI existing algorithms with machine-learning techniques. Discovering how fast the...

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Estefanía Yaguez Lorenzo, Alberto Rodríguez Romo

Company: L'Oréal

September 8, 2019

Can social listening replace surveys?

C-Suites around the globe are asking for real-time measures and market research budgets are cut. Can we really substitute costly brand trackers with AI-generated predictions out of social listening data? Intel took it to the test.

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Christiane Reimann, Frank Buckler

September 8, 2019

Semiotics fused with digital media analytics, why wouldn't you?

Digital media offers oceans of 'real data' but cannot of itself identify the human meanings. Semiotics enables us to identify the structures which define meaning but is entirely qualitative. We combined both to create 21st-century Qual & Quant.

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Preriit Souda, John Landell Mills

Company: PSA Consultants

September 8, 2019

Social media and the disruption of democracy

Is democracy broken? And are Twitter and Facebook to blame? And how are their brands suffering as a consequence?To elaborate on the insights from this initial piece of research, we decided to go further in this direction by exploring the links...

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Jennifer Roberton, Matt Browne

Company: respondi

September 8, 2019