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Research papers

Advertisement post tests in magazines

This paper describes the methods of measuring the effectivity of ads in print media after their insertion, in the competitive environment . The traditional methods for measuring physical contacts are recognition and recall. A discussion of the...

Catalogue: Seminar 1976: Beyond Vehicle Audiences
Author: Eva Maria Hess
Company: Media Markt Analysen GmbH & Co. KG
March 1, 1976
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Citation

Hess, E. (1976a, March 01). Advertisement post tests in magazines. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/advertisement-post-tests-in-magazines


Research papers

The measurement of pupil dilation as a market research tool

This paper is intended to serve as an introduction to a technique that is relatively new to the market research world. It will explain the essential mechanism of pupil change, and describe the equipment and the experimental conditions that are...

Catalogue: ESOMAR/WAPOR Conference 1965
Authors: Günter König, Carmen Lakaschus, Mark R. C. Lovell
June 15, 1965
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Citation

König, Lakaschus and Lovell (1965a, June 15). The measurement of pupil dilation as a market research tool. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-measurement-of-pupil-dilation-as-a-market-research-tool


Research papers

The application of "psychological ironmongery" to commercial problems

I should like to talk about another long established piece of psychological ironmongery that seems to offer a possibility of measuring, in the field of commercial research, meaningful responses to sensory stimuli. This is the psychogalvano-meter, an...

Catalogue: ESOMAR Congress 1964
Authors: John M. Caffyn, N. A. Brown
June 15, 1964
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Citation

Caffyn and Brown (1964a, June 15). The application of "psychological ironmongery" to commercial problems. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-application-of-psychological-ironmongery-to-commercial-problems


Research papers

The application of factor analysis to the study of army morale

The purpose of the paper is to show the application of the factor analysis as a method to evaluate the army morale.

Catalogue: ESOMAR/WAPOR Conference 1957: Research Into Consumer Behaviour And Its Motivation
Author: Charles Chandessais
June 15, 1957
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Citation

Chandessais, C. (1957a, June 15). The application of factor analysis to the study of army morale. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-application-of-factor-analysis-to-the-study-of-army-morale