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Research papers

East-West resource allocation for agricultural input suppliers- A question of economics, politics or luck?

This paper examines the long term potential of the development of consumption of agricultural inputs in East Europe and contrasts that with the potential development in the EC. The input sectors considered are, animal feed, animal health and...

Catalogue: Seminar 1992: European Agriculture In Transition
Author: Tony M. Houghton
June 15, 1992
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Citation

Houghton, T. M. (1992a, June 15). East-West resource allocation for agricultural input suppliers- A question of economics, politics or luck?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/east-west-resource-allocation-for-agricultural-input-suppliers--a-question-of-economics-politics-or-luck-


Research papers

The challenges for agricultural market research in the united Germany

After the political and economic opening of Eastern Europe towards the West, many companies which wanted to become active in these new markets asked quite quickly for market data. If any qualitative or quantitative market data on farm structures,...

Catalogue: Seminar 1992: European Agriculture In Transition
Author: Karl-Georg Herbert
Company: Produkt + Markt GmbH & Co. KG
June 15, 1992
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Citation

Herbert, K. (1992a, June 15). The challenges for agricultural market research in the united Germany. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-challenges-for-agricultural-market-research-in-the-united-germany


Research papers

Changes in marketing, social policy and management to achieve the Europeanisation of business in the 1990's (French)

Our real starting point is Europeanisation. We are not asking questions about the future of Europe, about economic Europe, scientific Europe, social Europe, political and institutional Europe, or even monetary Europe. What exactly do we mean by...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Author: Jacques Paitra
June 15, 1991
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Citation

Paitra, J. (1991a, June 15). Changes in marketing, social policy and management to achieve the Europeanisation of business in the 1990's (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/changes-in-marketing-social-policy-and-management-to-achieve-the-europeanisation-of-business-in-the-1990-s-french-


Research papers

Changes in marketing, social policy and management to achieve the Europeanisation of business in the 1990's

Our real starting point is Europeanisation. We are not asking questions about the future of Europe, about economic Europe, scientific Europe, social Europe, political and institutional Europe, or even monetary Europe. What exactly do we mean by...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Author: Jacques Paitra
June 15, 1991
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Citation

Paitra, J. (1991a, June 15). Changes in marketing, social policy and management to achieve the Europeanisation of business in the 1990's. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/changes-in-marketing-social-policy-and-management-to-achieve-the-europeanisation-of-business-in-the-1990-s


Research papers

Third world meets first world

Huge changes are occurring in South Africa. Change in Africa has occurred, as it has in Eastern Europe, as a result of social, economic and political pressure. Some of these social and economic pressures are discussed in this paper. Thousands of...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Author: Timothy D. Cooke
September 1, 1990
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Citation

Cooke, T. D. (1990a, September 01). Third world meets first world . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/third-world-meets-first-world-


Research papers

An introduction to Japanese marketing

The Japanese marketers are facing a variety of challenges: The Japanese consumers are demanding better quality, uniqueness, varieties and new features. They are changing their lifestyle and values. They have more income and more time to spend....

Catalogue: ESOMAR/ARF/JMA Conference 1990: America, Japan and EC '92
Author: Mayumi Otsubo
June 18, 1990
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Citation

Otsubo, M. (1990a, June 18). An introduction to Japanese marketing . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/an-introduction-to-japanese-marketing-


Research papers

New developments in the European market

Economic integration is a worldwide phenomenon produced by the development of transport and communication technology. Economic interdependency of countries and continents has never been greater than today. Economic integration in Europe has been...

Catalogue: ESOMAR/ARF/JMA Conference 1990: America, Japan and EC '92
Author: Jacques E. Andriessens
June 15, 1990
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Citation

Andriessens, J. E. (1990a, June 15). New developments in the European market. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/new-developments-in-the-european-market


Research papers

The key to understanding 1992: Where do we stand?

I will first of all present to you the main elements of the strategy that was developed to relaunch the European Community - primarily an economic relaunch strategy. I will then tell you a few words of the present political problems. And lastly, I...

Catalogue: Seminar 1990: Countdown to 1992
Author: François Lamoureux
June 15, 1990
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Citation

Lamoureux, F. (1990a, June 15). The key to understanding 1992: Where do we stand?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-key-to-understanding-1992-where-do-we-stand-


Magazines

Marketing and research today (June 1990)

Would you like an answer to the question: what reallygoes on among consumers? Here is a seminal article that merits close reading. It tells much about the uniqueness of our times and our societies. It abandons the narrow economic view of the consumer...

Catalogue: Marketing and Research Today
Author: ESOMAR B.V.
June 1, 1990
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Citation

B.V., E. (1990a, June 01). Marketing and research today (June 1990). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/marketing-and-research-today-june-1990-