Abstract:
Would you like an answer to the question: what really goes on among consumers? Here is a seminal article that merits close reading. It tells much about the uniqueness of our times and our societies. It abandons the narrow economic view of the consumer in favor of a broad approach in which changing social structures and values give a new key to marketing.
This could also be of interest:
Magazines
Marketing and research today (August 1990)
Catalogue: Marketing and Research Today
Author: ESOMAR B.V.
 
August 1, 1990
Magazines
Marketing and research today (June 1991)
Catalogue: Marketing and Research Today
Author: ESOMAR B.V.
 
June 1, 1991
Magazines
Marketing and research today (February 1990)
Catalogue: Marketing and Research Today
Author: ESOMAR B.V.
 
February 1, 1990
