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Research papers

Market research and democracy

This chapter addresses the critical question of how market research can develop at a point in time when more and more consumer consultation mechanisms are being developed. The question we face is whether market research as a discipline will be...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: Peter Cooper
September 1, 1998
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Citation

Cooper, P. (1998a, September 01). Market research and democracy. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/market-research-and-democracy


Research papers

Foreword

ESOMAR, as the leading worldwide association of research professionals, considers it necessary to provide an overview of the state-of-the-art of the research industry at regular intervals. This helps build common frames of reference, both for curious...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: Mario van Hamersveld
September 1, 1998
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Citation

van Hamersveld, M. (1998a, September 01). Foreword. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/foreword-5306


Research papers

Operation successful but patient dies

Does research assist or stifle innovation? This paper starts with an overview of the transfer of a revolutionary instant meal technology from Asia to Europe. A classically correct research programme but lacking interpretation and action by the...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Author: Michael M. Roe
September 1, 1998
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Citation

Roe, M. M. (1998a, September 01). Operation successful but patient dies . ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/operation-successful-but-patient-dies-


Research papers

Research on the Internet

This chapter reviews the research environment of today and makes recommendations for the majority, in Internet language the ‘newbies'. If you are amongst the 1% of hard core enthusiasts (the digerati), this chapter will not seem very new....

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Authors: Karlan Witt, Ray Poynter
September 1, 1998
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Citation

Witt and Poynter (1998a, September 01). Research on the Internet. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/research-on-the-internet


Research papers

How information technology is changing research around Europe

This paper summarises the changes that have and are taking place in research agencies around Europe. It describes how agencies have progressed from a pre-technology era through a basic technology era and are now about to go into a technology...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Author: Pete Comley
September 1, 1998
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Citation

Comley, P. (1998a, September 01). How information technology is changing research around Europe. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/how-information-technology-is-changing-research-around-europe


Research papers

Designing market research studies

In this chapter, we examine how market researchers set about designing market research studies. Market researchers will rarely be able to pursue their ideal’ design, so it is a process of compromise. Decisions have to be made about what degree...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: David Smith
September 1, 1998
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Citation

Smith, D. (1998a, September 01). Designing market research studies. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/designing-market-research-studies


Research papers

Cultural values in market and opinion research

The term ‘value’ has many meanings. In market research we meet the term most often in the phrase ‘value for money’ but also in the notion ‘consumer values’. The latter is our concern here. Values in this sense are the...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: Hans L. Zetterberg
September 1, 1998
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Citation

Zetterberg, H. L. (1998a, September 01). Cultural values in market and opinion research. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/cultural-values-in-market-and-opinion-research


Research papers

Communication of research results

The challenge of results presentation: achieve speed and clarity, without stripping out any important substance from the findings. The answer is conciseness, i.e. being short yet complete. Also important, is modesty, to present the results and the...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: Yves Marbeau
September 1, 1998
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Citation

Marbeau, Y. (1998a, September 01). Communication of research results . ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/communication-of-research-results-


Research papers

Consumer panels

The word ‘panel’ describes a continuous collection of identical information from a sample which represents a segment of a population to study. It is by definition permanent and repetitive. There are as many varieties of panels as there are...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Authors: Denis Delmas, Dominique Levy
September 1, 1998
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Citation

Delmas and Levy (1998a, September 01). Consumer panels. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/consumer-panels-5291