Abstract:
ESOMAR, as the leading worldwide association of research professionals, considers it necessary to provide an overview of the state-of-the-art of the research industry at regular intervals. This helps build common frames of reference, both for curious newcomers as well as for experienced practitioners.
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Research Papers
Foreword
Catalogue: Seminar 1971: Below-The-Line Activities
Author: Peter B. Mooney
 
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Research Papers
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Catalogue: Seminar 1976: The Future Of The Animal Health Care Market
Author: Koos van Giezen
Company: Philips International
November 24, 1976
