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Foreword

Date of publication: September 1, 1998

Catalogue: ESOMAR Handbook Of Market And Opinion Research

Author: Mario van Hamersveld

Abstract:

ESOMAR, as the leading worldwide association of research professionals, considers it necessary to provide an overview of the state-of-the-art of the research industry at regular intervals. This helps build common frames of reference, both for curious newcomers as well as for experienced practitioners.

Mario van Hamersveld

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Research Papers

Foreword

Catalogue: Seminar 1971: Below-The-Line Activities

Author: Peter B. Mooney

 

June 15, 1971

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Citation

Mooney, P. B. (1971a, June 15). Foreword. ANA - ESOMAR. Retrieved June 30, 2025, from


https://ana.esomar.org/documents/foreword-822


Research Papers

Foreword

Catalogue: Seminar 1976: The Future Of The Animal Health Care Market

Author: Koos van Giezen

Company: Philips International

November 24, 1976

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Citation

van Giezen, K. (1976a, November 24). Foreword. ANA - ESOMAR. Retrieved June 30, 2025, from


https://ana.esomar.org/documents/foreword


Research Papers

Foreword

Catalogue: ARF Guidelines Handbook

Author: Michael J. Naples

 

June 15, 1990

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Citation

Naples, M. J. (1990a, June 15). Foreword . ANA - ESOMAR. Retrieved June 30, 2025, from


https://ana.esomar.org/documents/foreword-


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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

van Hamersveld, M. (1998a, September 01). Foreword. ANA - ESOMAR. Retrieved June 30, 2025, from


https://ana.esomar.org/documents/foreword-