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Research papers

Bank roles in developing relationships with business customers

This paper discusses a large research project conducted to investigate factors impacting on the relationship between banks and their business clients in Australia. A survey was conducted during February - March 1999 with 276 executives and financial...

Catalogue: Financial Markets In Turbulent Times 1999: Guidance From Marketing Research
Author: Nexhmi Rexha
September 1, 1999

Research papers

The psychological index of the costs of living

For some years - and in many countries - an attempt has been made to become acquainted with the financial aspirations of individuals and to measure their psychological needs. In order to do this, the same question is regularly asked of samples of the...

Catalogue: ESOMAR/WAPOR Conference 1963
Author: Claude Goguel
June 15, 1963

Research papers

An analysis of the quality factor for adding value in food and drink markets

In its major food and drink forecasting study across West Europe (NUTRITION 1990), GIRA predicted the volume decline in food and drink markets, but compensated by an increase in value in food markets. The explanation of this paradox is that the...

Catalogue: Seminar 1983: New Product Development
Author: Jacques Belay
November 21, 1983

Research papers

The Irish constitutional referendum 1986

This paper outlines the role and impact of opinion polls during the two years preceding the recent Irish Constitutional Referendum on divorce, and also in the final stages of the actual campaign. In doing so, it emphasises the relevance of...

Catalogue: Seminar 1986: Opinion Polls
Author: Jack Jones
June 15, 1986

Research papers

Characteristics of a successful retailer

This lecture is about successful retailers, we can also speak of lesser successful retailers. GfK has chosen to research diverse structures in the electrical retail trade to make a difference between successful and less successful valid. The best...

Catalogue: Seminar 1989: Adding Value To Retail Offerings
Author: Bert Groot-Enzerink
Company: GfK
June 15, 1989

Research papers

Excellent marketing

This paper reports a research effort to increase our knowledge of how excellent marketing can be assessed and identification of factors leading to success in the market place. The concept of excellence and of excellent in marketing in particular is...

Catalogue: ESOMAR Congress 1989
Authors: Kjell Gronhaug, Karl-Erik Warneryd, Flemming Hansen
September 1, 1989

Research papers

The logic of models in market research

From the definition of market research, we see that the explicit formulation of the hypotheses , and their formalisation in a "model", constitute a very important guide to the observation or picking out of the data; and they provide a useful frame of...

Catalogue: The European Marketing Research Review 1966
Author: Pietro Gennaro
August 1, 1966

Research papers

Research for broadcasting decisions

This paper describes the results of a study commissioned by the Foreign and Commonwealth Office from Research Surveys of Great Britain (RSGB) to determine whether the World Service is effective in communicating a positive impression of Great Britain...

Catalogue: Seminar 1991: The Expansion of Broadcast Media
Authors: Michael M. Brown, Philip Mercieca, John Parrish
June 15, 1991

Research papers

Market to market influence

The paper introduces the concept of "market to market influence" as a new aspect of international marketing which requires further study. It is based on the Turkish experience. In the first two parts of the article the social movements which play a...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Author: Nezih H. Neyzi
Company: GfK
September 1, 1992