Sustainable Brazil

Date of publication: May 3, 2012

Company: GfK

Author: Mário Mattos

Abstract:

This work goes back to political and economic factors that led to the emergence of a new middle class in Brazil, as well as the development of the Brazilian and global debate on sustainability and conscious consumption. It shows the effect of this new middle class consumption behavior related to indicators of Brazilian consumers' conscious consumption and the challenges that this large and important segment brings on in terms of building a more sustainable economy and society.

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