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Research papers

Psychographics and its practical application to the publishing business

This paper shows the findings of the first psychographics conducted in Italy on a national sample representative of the adult population ageing from 18 to 65 years and the practical application to a family weekly magazine which has a wide...

Catalogue: Seminar 1979: Publishing And The Communications Industry
Author: Costantino Jannacone
November 1, 1979
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Citation

Jannacone, C. (1979a, November 01). Psychographics and its practical application to the publishing business. ANA - ESOMAR. Retrieved May 10, 2024, from


https://ana.esomar.org/documents/psychographics-and-its-practical-application-to-the-publishing-business


Research papers

Media research in the U.S

U.S. media research has a great deal of vitality, but no game plan and formidable structural problems. Key among these are over specialisation, research systems that are captives of the media and an absence of advertiser involvement . From his work...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Author: Erwin Ephron
March 1, 1979
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Citation

Ephron, E. (1979a, March 01). Media research in the U.S. ANA - ESOMAR. Retrieved May 10, 2024, from


https://ana.esomar.org/documents/media-research-in-the-u-s


Research papers

European media research

Media research in different countries should be more similar than it is. The variety is due to the different scales on which research can be afforded and to the different media available for advertising and hence the incentives for commercial...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Author: Simon Broadbent
March 1, 1979
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Citation

Broadbent, S. (1979a, March 01). European media research. ANA - ESOMAR. Retrieved May 10, 2024, from


https://ana.esomar.org/documents/european-media-research


Research papers

The case for primary readership

Consumer magazines occupy a unique position among U.S. advertising media. In total, they are a mass medium, yet taken individually, each carves out its own distinctive, selective audience. This selectivity is best delineated by primary readership,...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Author: William J. Wilson
March 1, 1979
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Citation

Wilson, W. J. (1979a, March 01). The case for primary readership. ANA - ESOMAR. Retrieved May 10, 2024, from


https://ana.esomar.org/documents/the-case-for-primary-readership


Research papers

The principles of media research and the applications in the Dutch juvenile readership survey 1976

For a great many years the phenomenon of reading as a subdivision of a much larger process of communication has been fascinating us. Curiously enough, however, this phenomenon has received more attention from the parties concerned than from the...

Catalogue: Seminar 1978: Researching Children
Author: Jan D. Noordhoff
October 1, 1978
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Citation

Noordhoff, J. D. (1978a, October 01). The principles of media research and the applications in the Dutch juvenile readership survey 1976. ANA - ESOMAR. Retrieved May 10, 2024, from


https://ana.esomar.org/documents/the-principles-of-media-research-and-the-applications-in-the-dutch-juvenile-readership-survey-1976


Research papers

Values for money

The London Transport Executive is a very important media owner. Gallup, who had previously worked with the LTE on commercial evaluation of posters, was asked if it could assess the extent to which posters shocked or offended the public. A form of...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Author: Norman L. Webb
Company: Gallup International Association
September 1, 1978
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Citation

Webb, N. L. (1978a, September 01). Values for money . ANA - ESOMAR. Retrieved May 10, 2024, from


https://ana.esomar.org/documents/values-for-money-


Research papers

Response to magazine and television advertising

A small-scale UK survey among leading advertisers and agencies to find out what research they conduct to evaluate their advertising campaigns is reported upon. The amount of such work was found to be surprisingly high but the amount of effort devoted...

Catalogue: Seminar 1978: The Business Of Advertising
Author: Alan Smith
June 14, 1978
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Citation

Smith, A. (1978a, June 14). Response to magazine and television advertising. ANA - ESOMAR. Retrieved May 10, 2024, from


https://ana.esomar.org/documents/response-to-magazine-and-television-advertising


Research papers

Budget determination and the problem of long term effects

In Europe every year thousands of millions of pounds are spent on media advertising, and it is to be presumed that on balance it brings commercial advantage to the companies concerned. Consequently, the decision-making processes that lie behind that...

Catalogue: Seminar 1978: The Business Of Advertising
Author: Derek Bloom
June 1, 1978
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Citation

Bloom, D. (1978a, June 01). Budget determination and the problem of long term effects. ANA - ESOMAR. Retrieved May 10, 2024, from


https://ana.esomar.org/documents/budget-determination-and-the-problem-of-long-term-effects


Research papers

A new challenge about society

I shall not attempt to summarise the session papers, but will try to pass on to you some ideas I had when reading the papers in advance.

Catalogue: Seminar 1978: The Business Of Advertising
Author: Jacques Bonnafont
June 1, 1978
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Citation

Bonnafont, J. (1978a, June 01). A new challenge about society. ANA - ESOMAR. Retrieved May 10, 2024, from


https://ana.esomar.org/documents/a-new-challenge-about-society