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Budget determination and the problem of long term effects

Date of publication: June 1, 1978

Catalogue: Seminar 1978: The Business Of Advertising

Author: Derek Bloom

Abstract:

In Europe every year thousands of millions of pounds are spent on media advertising, and it is to be presumed that on balance it brings commercial advantage to the companies concerned. Consequently, the decision-making processes that lie behind that expenditure must be worthy of study.

Derek Bloom

Author

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Research Papers

United Kingdom

Catalogue: Seminar 1980: Media Measurement And Media Choice

Author: Derek Bloom

 

June 15, 1980

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Citation

Bloom, D. (1980a, June 15). United Kingdom. ANA - ESOMAR. Retrieved March 22, 2023, from


https://ana.esomar.org/documents/united-kingdom-2016


Research Papers

Lasers, microprocessors and the coming revolution in market resesrch

Catalogue: ESOMAR Congress 1980: Taking Stock

Author: Derek Bloom

 

September 1, 1980

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Citation

Bloom, D. (1980a, September 01). Lasers, microprocessors and the coming revolution in market resesrch. ANA - ESOMAR. Retrieved March 22, 2023, from


https://ana.esomar.org/documents/lasers-microprocessors-and-the-coming-revolution-in-market-resesrch


Research Papers

An integrated marketing planning system

Catalogue: Seminar 1977: Marketing Management Information Systems

Authors: Derek Bloom, Michael Stewart

 

June 15, 1977

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Citation

Bloom and Stewart (1977a, June 15). An integrated marketing planning system. ANA - ESOMAR. Retrieved March 22, 2023, from


https://ana.esomar.org/documents/an-integrated-marketing-planning-system


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Citation

Bloom, D. (1978a, June 01). Budget determination and the problem of long term effects. ANA - ESOMAR. Retrieved March 22, 2023, from


https://ana.esomar.org/documents/an-integrated-marketing-planning-system