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Budget determination and the problem of long term effects

Date of publication: June 1, 1978

Catalogue: Seminar 1978: The Business Of Advertising

Author: Derek Bloom

Abstract:

In Europe every year thousands of millions of pounds are spent on media advertising, and it is to be presumed that on balance it brings commercial advantage to the companies concerned. Consequently, the decision-making processes that lie behind that expenditure must be worthy of study.

Derek Bloom

Author

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Citation

Bloom, D. (1978a, June 01). Budget determination and the problem of long term effects. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/budget-determination-and-the-problem-of-long-term-effects