Abstract:
In Europe every year thousands of millions of pounds are spent on media advertising, and it is to be presumed that on balance it brings commercial advantage to the companies concerned. Consequently, the decision-making processes that lie behind that expenditure must be worthy of study.
Research Papers
United Kingdom
Catalogue: Seminar 1980: Media Measurement And Media Choice
Author: Derek Bloom
 
June 15, 1980
Research Papers
Lasers, microprocessors and the coming revolution in market resesrch
Catalogue: ESOMAR Congress 1980: Taking Stock
Author: Derek Bloom
 
September 1, 1980
Research Papers
An integrated marketing planning system
Catalogue: Seminar 1977: Marketing Management Information Systems
Authors: Derek Bloom, Michael Stewart
 
June 15, 1977
