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A new challenge about society

Date of publication: June 1, 1978

Catalogue: Seminar 1978: The Business Of Advertising

Author: Jacques Bonnafont

Abstract:

I shall not attempt to summarise the session papers, but will try to pass on to you some ideas I had when reading the papers in advance.

Jacques Bonnafont

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Research Papers

A new challenge: Strategic research

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research

Author: Louis Tuvee

 

June 15, 1985

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Citation

Tuvee, L. (1985a, June 15). A new challenge: Strategic research. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/a-new-challenge-strategic-research


Research Papers

A stimulating challenge

Catalogue: MENAP Forum 1996: Pressure On Profit

Author: Haifa Abbas

Company: Martpoint Marketing Research Consultants

March 1, 1996

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Citation

Abbas, H. (1996a, March 01). A stimulating challenge . ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/a-stimulating-challenge-


Research Papers

A new challenge: Strategic research (French)

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research

Author: Louis Tuvee

 

June 15, 1985

×

Citation

Tuvee, L. (1985a, June 15). A new challenge: Strategic research (French). ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/a-new-challenge-strategic-research-french-


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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Bonnafont, J. (1978a, June 01). A new challenge about society. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/a-new-challenge-strategic-research-french-