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Videos

Augmented Reality: A Critical Part of Your Toolkit

Technology has given us new ways to engage with consumers beyond traditional media and retail channels, and marketers are grappling with how to strategically use emerging tech to drive their businesses. Capturing consumer attention is harder than...

Catalogue: Congress 2023
Authors: Aarti Bhaskaran, Heather OShea
Companies: Snap Inc., Alter Agents
September 27, 2023
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Citation

Bhaskaran and OShea (2023a, September 27). Augmented Reality: A Critical Part of Your Toolkit. ANA - ESOMAR. Retrieved July 14, 2025, from


https://ana.esomar.org/documents/augmented-reality-a-critical-part-of-your-toolkit-12167


Research papers

Augmented Reality: A Critical Part of Your Toolkit

Technology has given us new ways to engage with consumers beyond traditional media and retail channels, and marketers are grappling with how to strategically use emerging tech to drive their businesses. Capturing consumer attention is harder than...

Catalogue: Congress 2023
Authors: Aarti Bhaskaran, Heather OShea
September 27, 2023
×

Citation

Bhaskaran and OShea (2023a, September 27). Augmented Reality: A Critical Part of Your Toolkit. ANA - ESOMAR. Retrieved July 14, 2025, from


https://ana.esomar.org/documents/augmented-reality-a-critical-part-of-your-toolkit


Videos

Research in Diversity, Equity, and Inclusion

In May 2020, in the world's richest country and its largest democracy, a police officer murdered a Blackman. This wasn't the first incident of its kind, but it took place with the world amid the collective trauma ofthe COVID-19 pandemic's first peak,...

Catalogue: Congress 2022: 75th Anniversary
Author:
September 23, 2022
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Citation

(2022a, September 23). Research in Diversity, Equity, and Inclusion. ANA - ESOMAR. Retrieved July 14, 2025, from


https://ana.esomar.org/documents/research-in-diversity-equity-and-inclusion-11950


Research papers

Research in Diversity, Equity, and Inclusion

In May 2020, in the world's richest country and its largest democracy, a police officer murdered a Blackman. This wasn't the first incident of its kind, but it took place with the world amid the collective trauma ofthe COVID-19 pandemic's first peak,...

Catalogue: Congress 2022: 75th Anniversary
Authors: Manuel Garcia-Garcia, April Jeffries, Jana DeLancey, Philip Ryan, Tina Cheng
Companies: IPSOS, MasterCard, Merrill Lynch Bank
September 23, 2022
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Citation

Garcia-Garcia, Jeffries, DeLancey, Ryan and Cheng (2022a, September 23). Research in Diversity, Equity, and Inclusion. ANA - ESOMAR. Retrieved July 14, 2025, from


https://ana.esomar.org/documents/research-in-diversity-equity-and-inclusion


Webinars

Guiding marketers with insights automation at Shell

As the world's largest mobility retailer and one of the biggest oil and gas companies, Shell's growth goals are equally monumental: double their retail business within ten years. In this webinar, James Johnstone (Head of Global Customer Insights at...

Catalogue: Webinars 2020
Authors: James Johnstone, Elizabeth P. Morgan
Companies: Shell Global, Market Logic Software
November 5, 2020
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Citation

Johnstone and Morgan (2020a, November 05). Guiding marketers with insights automation at Shell. ANA - ESOMAR. Retrieved July 14, 2025, from


https://ana.esomar.org/documents/guiding-marketers-with-insights-automation-at-shell


Research papers

Winning the lottery!

We all love and use buzz words. Such as data driven marketing, big data and 360° customer insights. But what do they really mean? How do you put them in practice? The Belgian National Lottery put it all in action by blending different data...

Catalogue: Fusion 2019
Authors: Nicole Huyghe, Marthe Gruloos
Company: Boobook
November 10, 2019
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Citation

Huyghe and Gruloos (2019a, November 10). Winning the lottery!. ANA - ESOMAR. Retrieved July 14, 2025, from


https://ana.esomar.org/documents/winning-the-lottery-


Videos

Winning the lottery!

We all love and use buzz words. Such as data-driven marketing, big data and 360° customer insights. But what do they really mean? How do you put them in practice? The Belgian National Lottery put it all in action by blending different data...

Catalogue: Fusion 2019
Authors: Marthe Gruloos, Nicole Huyghe
Company: Boobook
November 10, 2019
×

Citation

Gruloos and Huyghe (2019a, November 10). Winning the lottery!. ANA - ESOMAR. Retrieved July 14, 2025, from


https://ana.esomar.org/documents/winning-the-lottery--10851


Research papers

Using technology to drive commercial opportunities at F1 races

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}Insight from sensor technology used by F1 at 9 races in 2018 has significantly changed the way of thinking around how to maximize fan engagement and commercial opportunities at F1...

Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Matthew Roberts
September 8, 2019
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Citation

Roberts, M. (2019a, September 08). Using technology to drive commercial opportunities at F1 races. ANA - ESOMAR. Retrieved July 14, 2025, from


https://ana.esomar.org/documents/using-technology-to-drive-commercial-opportunities-at-f1-races


Videos

Take me home, country roads!

A recent study in the potato chips category with PepsiCo threw up critical learnings that we leveraged to create a refreshed way of looking at brand purpose, in the form of 'brand citizenship'. We also looked at examples from other studies that we...

Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Arindam Mohanty
Companies: PepsiCo, Kantar
September 8, 2019
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Citation

Mohanty, A. (2019a, September 08). Take me home, country roads!. ANA - ESOMAR. Retrieved July 14, 2025, from


https://ana.esomar.org/documents/take-me-home-country-roads--10730