Resources Library by ANA

The language of love in social media

Social media is everywhere. Pick up almost any newspaper or magazine and you will undoubtedly find a story referencing social media.The person sitting next to you on the bus or train or plane, is probably checking their wall on Facebook for the...

Catalogue: Qualitative 2010: Foresight on Moods and Thoughts

Authors: Eileen Campbell, Cécile Conaré, Rob Hernandez

Company: KANTAR TNS Malaysia

November 18, 2010

Building digital brand engagement

In this paper we will review the seven drivers of digital brand engagement with real examples in the of cookie and crackers categories in Latin America. The paper illustrates Pepsico Best Practice and the amazing results of suing social networks to...

Catalogue: Latin America 2015: Carnival of Insights

Author: Federico Barallobre

April 28, 2015

Pop concert experiences

Today, marketing communication cannot be based solely on information about the product, brand or service. To attract attention and establish a relationship with the consumer, it must give value, help build identity, or be recreational. T-Mobile...

Catalogue: CEE Research Forum 2013: Research Remix

Authors: Tomasz Jedrkiewicz, Robert Zydel

March 17, 2013

Subscribers and their magazines (Spanish)

The media research information about the magazine market-oriented medium has evolved in the sense of scaling up the public-lexicon of its socio-economic characteristics. The information we have today revolves around "who" and "how many" read. And...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America

Authors: Maria Luiza Antunes, Marcello Augusto Alvarenga, Katsura Nakamura Eguti

June 15, 1997

Local brands, global brands

Recently there has been a great deal of discussion concerning the opposition between local brands associated with specific cultures and global brands destroyers of differences coming to dominate the world. This paper wishes to demonstrate that...

Catalogue: Seminar 1998: Adding Transparency To Brand Management

Author: Catherine Becker

Company: SORGEM IMR

June 15, 1998

The role of research, particularly qualitative research, in concept development

The purpose of this paper is to demonstrate how market research can identify consumer needs and then assist in the development of concepts, and eventually of brands, to meet those needs: and brands, with their essential emotional components, rather...

Catalogue: ESOMAR Monograph Series Vol.1: New Product Development

Author: Stephen Wells

June 15, 1991

Consumer engagement with digital communications services

How can organizations influence consumer engagement in the converged world?This paper highlights a variety of opportunities to promote UK consumers' engagement with digital communications services. A single theme unites all of these opportunities:...

Catalogue: Telecom 2006

Authors: Kate Reeve, Dave Saville

Company: Ofcom

October 8, 2006

The retail conversation

Because consumers don't buy clothing the way they buy computers, brands need a category-specific understanding of how to best engage consumers via creative retail communication techniques. Because the consumer will be different by demographic, i.e....

Catalogue: Retail and Shopper 2009: The Voice Of The Shopper

Authors: Robert Passikoff, Karen Tillson

Company: Brand Keys, Inc.

March 4, 2009

From the blog to the record shop

This paper envisions the future of insight and sees the walls between quantitative and qualitative research brought down thanks to new digital technologies. A project case study that catalysed decision-making and pushed new strategies within the...

Catalogue: Qualitative 2011: Embrace, Inspire And Celebrate!

Authors: Jamie Allsopp, Hanna Chalmers

Companies: Universal Music Group , Sparkler

November 13, 2011