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Research papers

Profitability and the comprehensive view (French)

I shall not attempt to forecast the future of market research in the seventies, but I just want to bring up two particularly important aspects that both theoretical and practical research ought to tackle and get into perspective, if not solve...

Catalogue: ESOMAR Congress 1968
Author: Jean-Pierre Therme
June 15, 1968

Research papers

Profit from research in social and legal context's

All designing a controlled experiment should begin with the design of the ideal experiment. If the ideal experiment cannot be executed because of financial, factual, moral, or legal obstacles, we should make a systematic effort to save the controlled...

Catalogue: ESOMAR Congress 1981: Research For Profitability
Author: Hans Ziesel
August 23, 1981

Research papers

Real estate and retail expansion

The high price of real estate today and the profit potential that lies in developing well-conceived retail developments, has encouraged many far-sighted and dynamic retailers to enter the field of real estate development. From the major tenant's...

Catalogue: Seminar 1974: Management Information For Retail Organisations
Authors: H. Mark, D. Norton
April 1, 1974

Research papers

Pricing research what should we actually remeasuring?

Pricing research should help companies to calculate the optimum price for each of their products, in order for companies to achieve their basic goal: Profitability. Pricing research however often fails to do this. Indeed, despite the large number of...

Catalogue: Seminar 1987: Pricing And Forecasting In Pharmaceutical Industry
Authors: Martine Leroy-Sharman, Ian Tinn
June 15, 1987

Research papers

Profitability and the comprehensive view

I shall not attempt to forecast the future of market research in the seventies, but I just want to bring up two particularly important aspects that both theoretical and practical research ought to tackle and get into perspective, if not solve...

Catalogue: ESOMAR Congress 1968
Author: Jean-Pierre Therme
June 15, 1968

Research papers

Attention marketing in the network economy

In the emerging network economy, attention will be an increasingly scarce commodity. Firms will have think of themselves as operating both in an Attention Market and their core market. Attention will be hard to earn, but if it is viewed as a...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Author: Rory MacLeod
September 1, 2000

Research papers

Investigation as to the extent to which operational research can be used to assist in the choice of different distribution channels with a view to improve profitability

During the course of this report, we would like to show how operational research makes it possible to deal with Marketing problems which up to now were impossible to solve mathematically by the usual methods.

Catalogue: Seminar 1968: Operational Research In Marketing
Author: P. H. Perrot-Desnoixs
November 1, 1968

Videos

The road to happiness (Portuguese)

A brand in crisis. A cut-throat category. No money to spend. How do you rebuild a brand after it has made headlines for all the wrong reasons? Oi used emotion and smart research to wipe out marketing waste and begin the climb back to happiness.

Catalogue: Latin America 2019
Authors: Celia Nishio, Juliana Romano
Company: System1 Research Ltd
April 8, 2019

Research papers

'Below-the-line spending' the need for understanding and control

SPAR has been designing, implementing, evaluating and executing promotional programs since 1967. Our approach has been successfully implemented in the United States, Canada, the United Kingdom and Australia. In the UK, through a joint agreement, AGB...

Catalogue: Seminar 1985: Below-The-Line And Sponsoring
Author: William H. Bartels
November 6, 1985