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Videos

Straight from the client

What transformations would you like to see in the field of MR in the MENAP region in the coming 5 years?

Catalogue: MENAP Forum 2015: Leading Transformation
Authors: Tarek ElNagdy, Mohmoud Aburayyan, Catrinel Lyon, Federico Trovato, Muhammad Masood Ali Khan
June 15, 2015
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Citation

ElNagdy, Aburayyan, Lyon, Trovato and Masood Ali Khan (2015a, June 15). Straight from the client. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/straight-from-the-client


Webinars

ESOMAR global industry overview

The Global Market Research report 2015 is the 27th annual industry study undertaken by ESOMAR. The report reviews the size and performance of the market research industry and explores how the research market continues to expand, using data collected...

Catalogue: Webinars 2015
Authors: Jackie Lorch, Melanie Courtright
June 15, 2015
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Citation

Lorch and Courtright (2015a, June 15). ESOMAR global industry overview. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/esomar-global-industry-overview


Webinars

What market researchers can learn from other creative industries

If you think about a survey question it's simply a message you want people to read and act upon. An advert could be described in exactly the same terms. The difference between the researcher and the advertiser is a matter of focus. In research we...

Catalogue: Webinars 2015
Authors: Jon Puleston, Melissa Moxley
Company: Kantar
June 15, 2015
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Citation

Puleston and Moxley (2015a, June 15). What market researchers can learn from other creative industries. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/what-market-researchers-can-learn-from-other-creative-industries


Videos

The chance of a lifetime

What happens when a business hasn't shown either growth, or profit, for 10 years?This is the story of a business that was totally given up on. Teams working on it were busy trying to move to other businesses. Morale was non existent.One single piece...

Catalogue: Congress 2015: Revelations
Author: Namita Mediratta
June 15, 2015
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Citation

Mediratta, N. (2015a, June 15). The chance of a lifetime. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/the-chance-of-a-lifetime


Videos

Less is more: Being deprived often brings out the best

This is a presentation that shows the power of taking something away. In a world where we are used to asking for more, while we indeed already have more, it seems almost backward. In the world of research where we ALWAYS want MORE it seems even more...

Catalogue: Congress 2015: Revelations
Authors: Vanessa Oshima, David McCaughan
June 15, 2015
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Citation

Oshima and McCaughan (2015a, June 15). Less is more: Being deprived often brings out the best. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/less-is-more-being-deprived-often-brings-out-the-best


Videos

Today and tomorrow

Dr. Meiselman has worked in sensory and consumer research for many decades, and has seen this field change dramatically from a focus on unbranded, unpackaged products to a wide spectrum including the product, the person consuming that product, and...

Catalogue: Sensory Forum 2015: Marketing Meets Science
Author: Herb Meiselman
June 15, 2015
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Citation

Meiselman, H. (2015a, June 15). Today and tomorrow. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/today-and-tomorrow


Videos
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Citation

Besprosvan, K. (2015a, June 15). The future of LATAM (Spanish). ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/the-future-of-latam-spanish-


Research papers

5 trends shaping customer insights in 2020

On average marketers depend or rely on data for only 11% of all customer related decisions. Instead of basing decisions on data, marketers rely on previous experiences, intuition and their colleagues. If market insights are not available when needed,...

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Dirk Huisman, Robin de Rooij
Company: SKIM
June 15, 2015
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Citation

Huisman and de Rooij (2015a, June 15). 5 trends shaping customer insights in 2020. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/5-trends-shaping-customer-insights-in-2020-8391


Research papers

Asia means business

The challenge for MR in Asia is also the opportunity There is no shortage of statistics on the importance of Asia for Western brands as a driver for global growth. Asia represents enormous opportunity for Western brands to expand their business,...

Catalogue: Asia Pacific 2015: Asia Means Business
Author: Francis Che
June 15, 2015
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Citation

Che, F. (2015a, June 15). Asia means business. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/asia-means-business