Resources Library by ANA

How single source data can give some valuable indications on how to fix the marketing mix

Data fusion is today becoming a more and more widely used technique : when confronted for instance with the problem of dealing with media/product type of data, it is clear that "marrying together information from different surveys" [1] is both...

Catalogue: Seminar 1992: Media Research Meets The Future

Author: Alain Pioche

Company: Nielsen

June 15, 1992

Research for broadcasting decisions

This paper describes the results of a study commissioned by the Foreign and Commonwealth Office from Research Surveys of Great Britain (RSGB) to determine whether the World Service is effective in communicating a positive impression of Great Britain...

Catalogue: Seminar 1991: The Expansion of Broadcast Media

Authors: Michael M. Brown, Philip Mercieca, John Parrish

June 15, 1991

Wohndorf Laar

The GE WO GE Duisburg is a cooperative building society in North- Rhine Westphalia. It offers flats in Duisburg, a city with about 550.000 people, in the middle of the Ruhr area. Because of the fact, that 44 % of the tenants are already 55 years old...

Catalogue: Seminar 1991: The Over 50's In The 90's

Author: Bernhard Brandhorst

June 15, 1991

Value partners

A group of Volksbanks and Raiffeisen banks in Friesland, which cooperate under the name of “Friesland's Bank” and are situated in the north-west of the Federal Republic of Germany to the north-west of Bremen, have together with the author...

Catalogue: ESOMAR Congress 1989

Author: Wolfgang Hesse

August 15, 1989

The price formation method for medicinal specialties used in Italy

Evolution of the regulations governing price control and formation for medicinal specialties in Italy during the last 60 years and further outlook in the medium term. Detailed reconstruction of the statistic-mathematical price calculation method used...

Catalogue: Seminar 1987: Pricing And Forecasting In Pharmaceutical Industry

Authors: Paolo Loreti, Mario Racco

June 15, 1987

Statistics and significance testing

In this chapter, the emphasis will be on the ‘analysis and interpretation’ aspects of statistics dealing mainly with simple descriptive measures calculated from survey data and the testing of hypotheses about those data. The more advanced...

Catalogue: Consumer Market Research Handbook

Author: Paul Harris

August 1, 1986

Multivariate analysis of market research data

Most multivariate techniques require an immense number of calculations which, whilst not beyond the resources of clerks and adding machines, are more quickly and economically carried out by computer. It is not my intention in this chapter to dwell at...

Catalogue: Consumer Market Research Handbook

Author: C. Holmes

August 1, 1986

Analysis of sales of price promoted consumer goods using scanner data

In this paper the following problem is tackled: Assumed, a pattern of individual item sales and corresponding prices by week is known for a certain period of the past. What sales can be expected if planned price strategies including price cuts are...

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice

Authors: Martin Both, Wolfgang Gaul

June 15, 1984

Statistics on Britain's new towns and chief impact on opinion and decision making

The aim of this paper is to assess the impact of statistics relevant to quality of life on the climate of public opinion and decision making. Following this introduction and summary the paper has four sections. Section 2 gives some background...

Catalogue: Seminar 1978: Social Research in the Public Sector

Authors: Ray Thomas, Patricia Prescott-Clarke

December 1, 1978