Abstract:

The GE WO GE Duisburg is a cooperative building society in North- Rhine Westphalia. It offers flats in Duisburg, a city with about 550.000 people, in the middle of the Ruhr area. Because of the fact, that 44 % of the tenants are already 55 years old or older the association aims to offering to this in- creasing group of members a new, free, secured, independent and integrated housing in the third life stage. The result of social and market research regarding the circumstances of living and housing in the age and also our own statistical analysis are of great importance. By help of a management consultant we have concipated the "Wohndorf Laar". Now we are in the realisation-phase. It 's a model and a trendsetting vision for a new feeling of housing and living in the life stage 3. It 's basing on the strengths and infirmity of the age of human beings, their wishes and hopes.