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Research reports

Guide on distinguishing market research from other data collection activities

The ICC/ESOMAR International Code on Market and Social Research has always included a requirement for members to maintain the distinction between market research and commercial activities such as advertising, sales promotion, direct marketing and...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2009
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Citation

B.V., E. (2009a, June 15). Guide on distinguishing market research from other data collection activities . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/guide-on-distinguishing-market-research-from-other-data-collection-activities-


Research reports

Guide on distinguishing market research from other data collection activities (Spanish)

The ICC/ESOMAR International Code on Market and Social Research has always included a requirement for members to maintain the distinction between market research and commercial activities such as advertising, sales promotion, direct marketing and...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2009
×

Citation

B.V., E. (2009a, June 15). Guide on distinguishing market research from other data collection activities (Spanish). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/guide-on-distinguishing-market-research-from-other-data-collection-activities-spanish-


Research reports

26 questions to help research buyers of online samples

The new revised 26 questions are not a summary of the ESOMAR Guide to Conducting Research on the Internet or a substitute for reading it, since it covers a much broader area than sampling, but all online sample providers should be able to answer...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2008
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Citation

B.V., E. (2008a, June 15). 26 questions to help research buyers of online samples. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/26-questions-to-help-research-buyers-of-online-samples


Research papers

Ethnic and cultural surveys

Private companies and public institutions increasingly want research programs that focus on ethnic and religious minorities. Companies want to tailor their offer to specific target groups and institutions aim to combat discrimination although some...

Catalogue: ESOMAR Codes And Guidelines
Author: Leendert de Voogd
December 1, 2007
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Citation

de Voogd, L. (2007a, December 01). Ethnic and cultural surveys. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/ethnic-and-cultural-surveys


Research reports

ICC/ESOMAR international code (Japanese)

The ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics, which was developed jointly with the ICC (International Chamber of Commerce), sets out global standards for self-regulation for researchers and data analysts...

Catalogue: ESOMAR Codes And Guidelines
Authors: ESOMAR B.V., ICC B.V.
June 15, 2007
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Citation

B.V. and B.V. (2007a, June 15). ICC/ESOMAR international code (Japanese). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/icc-esomar-international-code-japanese-


Research reports

Decision-makers' guide: The 12 killer questions

The guide takes the form of a hierarchy of twelve questions, through which we would recommend decision-makers work in order to arrive at an informed view of the robustness of the consumer evidence they are using for decision-making.

Catalogue: ESOMAR Codes And Guidelines
Authors: David Smith, ESOMAR B.V.
June 15, 2007
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Citation

Smith and B.V. (2007a, June 15). Decision-makers' guide: The 12 killer questions . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/decision-makers-guide-the-12-killer-questions-


Research reports

Mystery shopping studies

The purpose of mystery shopping studies is to help focus the attention of business management on customer service improvement by providing information on the operations and the quality of service it is providing.Mystery shopping studies can comprise...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2005
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Citation

B.V., E. (2005a, June 15). Mystery shopping studies. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/mystery-shopping-studies


Research reports

Customer satisfaction studies

Customer Satisfaction Studies (CSS) have been carried out for very many years. More recently their importance and role have however altered considerably. First, they have become one of the fastest growing sectors of the research industry. Second,...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2005
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Citation

B.V., E. (2005a, June 15). Customer satisfaction studies. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/customer-satisfaction-studies


Research reports

Towards global guidelines for television audience measurement

This document has, therefore, been designed to answer the many needs of a wide variety of user groups. Directed towards the whole of the international community, it endeavours to recognise both similarities and differences which exist across national...

Catalogue: ESOMAR Codes And Guidelines
Author: Audience Research Methods (ARM) Group
September 1, 1999
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Citation

Group, A. (1999a, September 01). Towards global guidelines for television audience measurement . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/towards-global-guidelines-for-television-audience-measurement-