Abstract:
The guide takes the form of a hierarchy of twelve questions, through which we would recommend decision-makers work in order to arrive at an informed view of the robustness of the consumer evidence they are using for decision-making.
Date of publication: June 15, 2007
Catalogue: ESOMAR Codes And Guidelines
Authors: David Smith, ESOMAR B.V.
Abstract:
The guide takes the form of a hierarchy of twelve questions, through which we would recommend decision-makers work in order to arrive at an informed view of the robustness of the consumer evidence they are using for decision-making.
This is a long description of some author details.
This is a long description of some author details.
B.V., E. (2005a, December 01). Research World (December 2005). ANA - ESOMAR. Retrieved November 29, 2023, from
https://ana.esomar.org/documents/research-world-december-2005-
Handley and Macey (1977a, June 15). Poundsaver. ANA - ESOMAR. Retrieved November 29, 2023, from
https://ana.esomar.org/documents/poundsaver
Burns, T. (1993a, June 15). Customer research in a non-competitive environment. ANA - ESOMAR. Retrieved November 29, 2023, from
https://ana.esomar.org/documents/customer-research-in-a-non-competitive-environment
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Fad and progress in motivation research | Authors: Herta Herzog | |
Methodological considerations regarding marketing research for consumer durable goods | Authors: Leif Holbaek-Hanssen | |
Service after sale and studies of market for business | Authors: Archibald Maddock Crossley | |
Some comments on the use of 3D and strip film | Authors: Henry Charles Briant | |
The "steps-and-parts" model for polling | Authors: Stuart Carter Dodd, Chahin Turabian | |
What are durable and capital goods? | Authors: N. H. Pearson | |
Advertising and marketing research (French) | Authors: Philippe De Vendeuvre | |
Consumers economic expectations and intentions as revealed by sample surveys | Authors: Henry Durant | |
Economic forecasts with special reference to field studies | Authors: Jan van Rees | |
Market research for petroleum products in the automotive field | Authors: D. Leerentveld |
Smith and B.V. (2007a, June 15). Decision-makers' guide: The 12 killer questions . ANA - ESOMAR. Retrieved November 29, 2023, from
https://ana.esomar.org/documents/customer-research-in-a-non-competitive-environment