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Decision-makers' guide: The 12 killer questions

Date of publication: June 15, 2007

Catalogue: ESOMAR Codes And Guidelines

Authors: David Smith, ESOMAR B.V.

Abstract:

The guide takes the form of a hierarchy of twelve questions, through which we would recommend decision-makers work in order to arrive at an informed view of the robustness of the consumer evidence they are using for decision-making.

David Smith

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ESOMAR B.V.

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Research World (December 2005)

Catalogue: Research World 2005

Author: ESOMAR B.V.

 

December 1, 2005

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B.V., E. (2005a, December 01). Research World (December 2005). ANA - ESOMAR. Retrieved November 29, 2023, from


https://ana.esomar.org/documents/research-world-december-2005-


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Poundsaver

Catalogue: Seminar 1977: Travel And Tourism

Authors: Paul Handley, Frank Macey

 

June 15, 1977

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Handley and Macey (1977a, June 15). Poundsaver. ANA - ESOMAR. Retrieved November 29, 2023, from


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Customer research in a non-competitive environment

Catalogue: Seminar 1993: The Ideal Product, The Ideal Costumer, The Ideal Company?

Author: Tim Burns

Company: Ipsos MRBI

June 15, 1993

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Burns, T. (1993a, June 15). Customer research in a non-competitive environment. ANA - ESOMAR. Retrieved November 29, 2023, from


https://ana.esomar.org/documents/customer-research-in-a-non-competitive-environment


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Citation

Smith and B.V. (2007a, June 15). Decision-makers' guide: The 12 killer questions . ANA - ESOMAR. Retrieved November 29, 2023, from


https://ana.esomar.org/documents/customer-research-in-a-non-competitive-environment