Abstract:

The new revised 26 questions are not a summary of the ESOMAR Guide to Conducting Research on the Internet or a substitute for reading it, since it covers a much broader area than sampling, but all online sample providers should be able to answer these questions. The notes on the context for the questions will help researchers identify issues which they should expect to be covered in the answer. These questions, in combination with additional information, will help researchers consider issues which influence whether an online sampling approach is fit for purpose in relation to a particular set of objectives; for example whether an online sample will be sufficiently representative and unbiased. They will help the researcher ensure that they receive what they expect from an online sample provide.