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Videos

Emotions and multi-sensory associations of fragrances

Over the last three decades, IFF has been researching the emotions and multi-sensory associations of fragrances. The proprietary tools we have developed make these dimensions tangible, understandable, and actionable by our creative teams.

Catalogue: Sensory Forum 2015: Marketing Meets Science
Author: Arnaud Montet
June 15, 2015
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Citation

Montet, A. (2015a, June 15). Emotions and multi-sensory associations of fragrances. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/emotions-and-multi-sensory-associations-of-fragrances


Videos

What does your brand smell like?

This presentation will highlight the relevance of sensory branding as a means for enhancing brand uniqueness and simultaneously adding other layers to the elements that help create brand equity.Brands are carriers of symbolic and non-symbolic...

Catalogue: Sensory Forum 2015: Marketing Meets Science
Author: Massimo Cealti
June 15, 2015
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Citation

Cealti, M. (2015a, June 15). What does your brand smell like?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/what-does-your-brand-smell-like-


Videos

Today and tomorrow

Dr. Meiselman has worked in sensory and consumer research for many decades, and has seen this field change dramatically from a focus on unbranded, unpackaged products to a wide spectrum including the product, the person consuming that product, and...

Catalogue: Sensory Forum 2015: Marketing Meets Science
Author: Herb Meiselman
June 15, 2015
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Citation

Meiselman, H. (2015a, June 15). Today and tomorrow. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/today-and-tomorrow


Videos

When you can smell the feel and touch the colour

This presentation experiments with a completely out of the box methodology to help innovation labs get better inputs in product development – unbiased, more discriminating.Innovation teams need help with exploring only texture articulation and...

Catalogue: Global Qualitative 2014: Research Renaissance
Authors: Runa Gupta, Vartika Hali, Vishal Sampat
June 15, 2014
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Citation

Gupta, Hali and Sampat (2014a, June 15). When you can smell the feel and touch the colour. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/when-you-can-smell-the-feel-and-touch-the-colour