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Emotions and multi-sensory associations of fragrances

Date of publication: June 15, 2015

Catalogue: Sensory Forum 2015: Marketing Meets Science

Author: Arnaud Montet

Abstract:

Over the last three decades, IFF has been researching the emotions and multi-sensory associations of fragrances. The proprietary tools we have developed make these dimensions tangible, understandable, and actionable by our creative teams.

Arnaud Montet

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Measuring emotions of functional fragrances

Catalogue: ESOMAR Fragrance Research Conference 2005

Authors: Stan Knoops, Lana Glazman, Jeff Schmoyer

Company: International Flavors & Fragrances (IFF)

May 15, 2005

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Knoops, Glazman and Schmoyer (2005a, May 15). Measuring emotions of functional fragrances. ANA - ESOMAR. Retrieved April 19, 2024, from


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Turning images into fragrances

Catalogue: Seminar 1991: Fine Fragrances And Fragrances In Consumer Products

Authors: Anthony A. Williams, D. J. Whittlestone, Derek C. Martin

 

June 15, 1991

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Williams, Whittlestone and Martin (1991a, June 15). Turning images into fragrances. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/turning-images-into-fragrances


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Perceptual maps of sensory analysis and consumer reactions

Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance

Author: David W. Ingersoll

Company: Givaudan

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Citation

Montet, A. (2015a, June 15). Emotions and multi-sensory associations of fragrances. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/perceptual-maps-of-sensory-analysis-and-consumer-reactions