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Emotions and multi-sensory associations of fragrances

Date of publication: June 15, 2015

Catalogue: Sensory Forum 2015: Marketing Meets Science

Author: Arnaud Montet

Abstract:

Over the last three decades, IFF has been researching the emotions and multi-sensory associations of fragrances. The proprietary tools we have developed make these dimensions tangible, understandable, and actionable by our creative teams.

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