Resources Library by ANA

How to be successful in co-creation research?

Innovation Research Communities are an instrument to combine the approaches of user co-creation in new product development with marketing research in an online environment. Users are not only asked about their opinions, wishes and needs but are also...

Catalogue: Online Research 2009: Online Panels & Beyond

Authors: Volker Bilgram, Johann Füller, Birgit Rieder

October 29, 2009

Bloggers as research partners

This paper will make a number of observation about blogging, the activity of contributing regularly to a dedicated, often personal, online space, and ask questions of people who blog. This paper will call into question the accessibility of real...

Catalogue: Online Research 2009: Online Panels & Beyond

Authors: Josephine Hansom, Nick Buckley, Alison Palmer

Company: GfK

October 29, 2009

Social media trends around the world!

This presentation reviews results from the Global Web Index, a 16-market syndicated study exploring web behaviour and social media usage. The study focuses on the impact of increased involvement in social media on consumer behaviour, attitudes,...

Catalogue: Online Research 2009: Online Panels & Beyond

Authors: Seth Ruoss, Tom Smith, Bonnie Breslauer

Company: Kantar

October 29, 2009

Sustainability, higher margin opportunities & economic crises

The recent economic downturn resulted in the rapid deterioration of the appeal of 'classic' luxury propositions and an equally rapid rise in the demand of a new, ethically-driven aspiration, namely the sustainable notion of premium. This presentation...

Catalogue: Congress 2009: Leading The Way

Authors: Howard R. Moskowitz, Alex Gofman, Marco Bevolo

Company: Philips International

September 22, 2009

From social engineering to social networking

Social engineering scams trading on the good names of reputable research organizations threaten to undermine the public's participation in legitimate surveys. Major scams in several countries are duping consumers in the name of research. Online...

Catalogue: Congress 2009: Leading The Way

Author: David W. Stark

Company: KANTAR TNS Malaysia

September 22, 2009

Looking under the hood of CSR

Companies are investing in it, consumers demanding it, pundits applauding it . . . but what does Corporate Social Responsibility (CSR) really mean: to consumers as opposed to shareholders? Does it encompass fair pay to women? Reducing the carbon...

Catalogue: Congress 2009: Leading The Way

Author: Martin Oxley

Companies: BuzzBack Market Research, Nestlé

September 22, 2009

The future of work

Technology has revolutionised the way we work. Personal computing freed us from the restraints of the mainframe. Mobile phones have made the iconic British red phone box a rarity. The mobile Internet means we are no longer tied to our desks to access...

Catalogue: Congress 2009: Leading The Way

Authors: Andy Dexter, Leanne Tomasevic, Keith Bailey, Adam Chmielowski

Company: Truth

September 22, 2009

Me-to-we research

Me-to-We research challenges a central piece of market research dogma, namely, that practitioners should only ask people about their own motivations, actions and future behaviour. In 'We' research we never ask people about themselves, only what...

Catalogue: Congress 2009: Leading The Way

Authors: Mark Earls, John Kearon

Company: BrainJuicer

September 22, 2009

The impact of the economic crisis

We are in the midst of a economic crisis: the worst recession in 100 years and which may rival The Great Depression of the 1930s. This crisis demands new market research: new methods of data collection, new respondent engagement, new analysis, and...

Catalogue: Congress 2009: Leading The Way

Authors: Peter Cooper, Simon Patterson

Company: QRi Consulting Ltd.

September 21, 2009