Abstract:
Me-to-We research challenges a central piece of market research dogma, namely, that practitioners should only ask people about their own motivations, actions and future behaviour. In 'We' research we never ask people about themselves, only what they've noticed, think or predict about others. We unite a number of strands of emerging research with completely new approaches under the theme of 'We' research. The presentation seeks to show we're much less individual that we think we are and far more influenced by what other people do than we care to admit. The presentation also demonstrates the universal ability of the crowd to accurately predict the success of new products, conduct mass ethnography and undertake co-creation.
Research Papers
Tweetmiotics
Catalogue: Online Research 2009: Online Panels & Beyond
Authors: David Oyarzun, Karina Besprosvan
 
October 29, 2009
Research Papers
More, more, more
Catalogue: Congress 2009: Leading The Way
Authors: Rachel Brown, Fiona Blades
Company: MESH Experience
September 22, 2009
Research Papers
Measuring the brand impact of search
Catalogue: WM3 2009: Change Is In The Air...
Authors: Jonny Protheroe, Mark Greenstreet
Company: Dentsu Macromill Insight
May 7, 2009
