Bloggers as research partners

Date of publication: October 29, 2009

Abstract:

This paper will make a number of observation about blogging, the activity of contributing regularly to a dedicated, often personal, online space, and ask questions of people who blog. This paper will call into question the accessibility of real identity of bloggers and consequently of their true motives for blogging. This paper will conclude by discussing the need for future research into online authenticity and trust, as well as outline ho GfK NOP plans to develop further understanding in this area.

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