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Research reports

Veno's honey & lemon commercial research

Veno's Honey and Lemon was launched into Border TV area on 1st January 1970 and following a successful sales pattern and favourable consumers research findings were launched nationally at the beginning of the 1970/71 winter. The objectives of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1971
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Citation

, C. (1971a, June 01). Veno's honey & lemon commercial research . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/veno-s-honey-lemon-commercial-research-


Research reports

Summary report on qualitative research on Mac throat lozenges commercial

The objectives of the research reported here were to assess consumer reaction to the new Mac Throat Lozenges commercial, particularly its ability to communicate the brand name of the product. A short advertising check was made on the Mac Throat...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1971
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Citation

, C. (1971a, June 01). Summary report on qualitative research on Mac throat lozenges commercial. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/summary-report-on-qualitative-research-on-mac-throat-lozenges-commercial


Research reports

Qualitative research on a new television commercial for Whitbread Tankard

CDP has produced a series of TV commercials for Whitbread Tankard. Each is in cartoon format and shows a 'character' ('Stanley') achieving a variety of improbable feats. He attributes his success to Whitbread Tankard. This research was concerned...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 5, 1971
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Citation

, C. (1971a, May 05). Qualitative research on a new television commercial for Whitbread Tankard. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-a-new-television-commercial-for-whitbread-tankard


Research reports

Qualitative research on Barclays press slogans

The objectives of this research were to make a brief evaluation of potential slogans for the 1971 Barclays Press Advertising Campaign. The slogans were examined in the context of the advertisements rather than being considered alone. About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1971
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Citation

, C. (1971a, May 01). Qualitative research on Barclays press slogans. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-barclays-press-slogans


Research reports

Attitudes to emigration with a particular reference to Australia

This research was designed e.s a preliminary, exploratory examination of the attitudes towards emigration (with special reference to Australia ) held by UK adults. The main areas examined, within the limits imposed by the small scale of the research,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1971
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Citation

, C. (1971a, April 01). Attitudes to emigration with a particular reference to Australia. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/attitudes-to-emigration-with-a-particular-reference-to-australia


Research reports

Report on preliminary research on drinking chocolate

Rowntree Mackintosh has developed a new granulated drinking chocolate product. The purpose of the research reported here was to assess consumerreactions to the concept of a granulated product and reactions to the actual sample product. About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1971
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Citation

, C. (1971a, March 01). Report on preliminary research on drinking chocolate. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/report-on-preliminary-research-on-drinking-chocolate


Research reports

Qualitative research on attitudes towards proposed co-op soap packaging

The C.W.S. Ltd. plans to introduce a new range of co-op Own Label Toilet Soaps onto the market in June 1971. The range incorporates four toilet soaps.The first two products are modifications of the C.W.S. present range (new tablet shape and pack),...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1971
×

Citation

, C. (1971a, March 01). Qualitative research on attitudes towards proposed co-op soap packaging . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-attitudes-towards-proposed-co-op-soap-packaging-


Research reports

Report on qualitative research on Opal fruits

The objectives of this research were to examine consumer attitudes to Opal fruits. Specific objectives were to discover:1 ) The general motivations for purchasing and consumption of Opal fruits;2) Detailed attitudes to the product;3) Attitudes to the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1971
×

Citation

, C. (1971a, March 01). Report on qualitative research on Opal fruits. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-opal-fruits


Research reports

Report on qualitative research on Honey Toffo

Rowntree Mackintosh's is considering marketing a new Toffo roll with a honey flavour. Two alternative samples have been produced together with a roughversion of a finished Honey Toffo pack. The objectives of this research were to examine reactions to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1971
×

Citation

, C. (1971a, March 01). Report on qualitative research on Honey Toffo. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-honey-toffo