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Research papers

New Internet-driven choice modeling capabilities for global market research

This paper describes new choice-modeling capabilities that are enabled by Internet interviewing. Choice models implemented by means of "choice-based conjoint" trade-off exercises can now incorporate dynamic elements, such as customization of choice...

Catalogue: ESOMAR Technovate Conference 2003
Authors: David G. Bakken, James N. Nagel
Company: Harris Interactive (Europe)
January 26, 2003
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Citation

Bakken and Nagel (2003a, January 26). New Internet-driven choice modeling capabilities for global market research. ANA - ESOMAR. Retrieved May 24, 2024, from


https://ana.esomar.org/documents/new-internet-driven-choice-modeling-capabilities-for-global-market-research


Research papers

Global market research in the Internet age

The rapid pace of globalization is placing extreme demands on market researchers. Enabling technologies exist to permit market researchers to deliver breakthrough capabilities in terms of understanding customers and consumers while delivering...

Catalogue: ESOMAR Net Effects 5 2002
Authors: Raymond C. Petit, Robert W. Monster
February 3, 2002
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Citation

Petit and Monster (2002a, February 03). Global market research in the Internet age . ANA - ESOMAR. Retrieved May 24, 2024, from


https://ana.esomar.org/documents/global-market-research-in-the-internet-age-