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Poynter and Palacio (2020a, September 16). 2020 Global Market Research report: What's new?. ANA - ESOMAR. Retrieved May 24, 2024, from
https://ana.esomar.org/documents/2020-global-market-research-report-what-s-new-
Poynter, R. (2018a, September 23). 10 things you need to know about the state of global market research. ANA - ESOMAR. Retrieved May 24, 2024, from