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New Internet-driven choice modeling capabilities for global market research

Date of publication: January 26, 2003

Catalogue: ESOMAR Technovate Conference 2003

Company: Harris Interactive (Europe)

Authors: David G. Bakken, James N. Nagel

Abstract:

This paper describes new choice-modeling capabilities that are enabled by Internet interviewing. Choice models implemented by means of "choice-based conjoint" trade-off exercises can now incorporate dynamic elements, such as customization of choice tasks based on respondent answers to other survey questions. The authors illustrate these new capabilities and describe a case study in which an Internet survey was used to collect choice-based conjoint data in North American, Europe and Asia. Choice modeling has an advantage for global research in that the task of choosing among alternatives translates well across languages and regions. Choice modeling can also reveal differences in purchase dynamics in different geographic regions, as results show.

David G. Bakken

Author

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James N. Nagel

Author

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Research Papers

Design your own vehicle

Catalogue: ESOMAR Automotive Marketing Conference 2002

Authors: James H. Christian, David G. Bakken

Company: Harris Interactive (Europe)

March 4, 2002

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Citation

Christian and Bakken (2002a, March 04). Design your own vehicle . ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/design-your-own-vehicle-


Research Papers

Cultural differences in consumer decision making

Catalogue: Asia Pacific 2005

Authors: David G. Bakken, Vincent G. Breglio

Company: Harris Interactive (Europe)

March 13, 2005

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Citation

Bakken and Breglio (2005a, March 13). Cultural differences in consumer decision making. ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/cultural-differences-in-consumer-decision-making


Research Papers

Creating customer knowledge

Catalogue: ESOMAR Conference on Excellence in Consumer Insights 2004

Authors: David G. Bakken, Michael A. Lotti

Company: Harris Interactive (Europe)

April 18, 2004

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Citation

Bakken and Lotti (2004a, April 18). Creating customer knowledge. ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/creating-customer-knowledge


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Citation

Bakken and Nagel (2003a, January 26). New Internet-driven choice modeling capabilities for global market research. ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/creating-customer-knowledge